gamechangers

Peter Fisk

peterfisk@peterfisk.com

@geniusworks

www.theGeniusWorks.com

Welcome to a new world

Volatile but vibrant

Complex and crazy

7.7 billion people

by 2020

1 billion more people

in just 10 years

52% middle class

(mostly in Asia)

40% growth in global economy

by 2020

Most of it in Asia

(most in China)

New winners

New losers

Crisis

Shake-up

Change

West to East

Big to Small

Changing world

Changing world

Changing rules

More female. More urban.

Infotech

Infotech

Biotech

Infotech

Biotech

Nanotech

Disruption

Opportunity

50 billion devices connected

(8 devices per person)

Anytime. Anywhere

Talking

Working

Shopping

Playing

Learning

Dreaming

New experiences

New business models

Enabling people to do more

Intelligent. Collaborative.

Intelligent. Collaborative.

Instant.

Power shift

Few to many

Business to customer

No boundaries

Convergent sectors

Convergent sectors

Connected technologies

Convergent sectors

Connected technologies

Complex lives

Augmented reality

Enhancing the real world

Fragile planet

Water

Oil

Gold

Social tension

Beliefs

Fairness

Happiness

Changing how we think

Changing how we learn

Changing how we work

Ideas world

Ideas world

Human world

Unlimited possibility

Where to focus?

How to be different?

Balancing short-term

… and long-term

From Geographies to Global

From Control to Collaboration

Mass markets

to

Global niches

Volume and share

or

Profit and value

What will you do?

Think bigger

Think bigger

Think smarter

Think bigger

Think smarter

Think different

Play the new game

Change the game

See things differently

Think different things

How will you change?

Creative

Innovative

Creative

and

Innovative

The next generation

of business

Changing their worlds

Making life better

The Gamechangers

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

Vibrant

UnREAL

Crazy

Astounding

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

gamechangers in the content world

Human

+genius

PIXAR

BEING HUMAN

Current TV

USER-GENerated

WORDPRESS

Express yourself

gamechangers in the travel world

Air Asia

Virtual Model

ALOFT

Living spaces

Air BNB

RENT YOUR ROOM

gamechangers in the gaming world

ZYNGA

SOCIAL IS FUN

LEGO

ONLINE COMMUNITY

+genius

LIVE NATION

MONEY is still real

gamechangers in the fashion world

UNIQLO

SOCIAL RETAILING

THREADLESS

CO-CREATED CLOTHES

ZAPPOS

SELLING HAPPINESS

gamechangers in the automotive world

+genius

ZIPCARS

rent Don’t BUy

TESLA

GOOD AND SEXY

+genius

BETTER PLACE

From the future back

gamechangers in the banking world

SAFARICOM

NEW CURRENCIES

SQUARE

CASHLESS WORLD

METROBANK

MAKING IT FUN

gamechangers in the healthcare world

WUXI PHARMATECH

GENERIC DRUGS

networks +genius

23 & ME

DO IT YOURSELF

+genius

PATIENTS LIKE ME

communities for life

gamechangers in the start-up world

KICKSTARTER

Crowd investors

LI & FUNG

Instant capabilities

+genius

ALIBABA

Globally connected

gamechangers

© GeniusWorks 2012. All rights reserved.

© GeniusWorks 2012. All rights reserved.

0

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10

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Purpose to make

life better in a

profitable way

Objective to make

great products and

maximise profits

Shaping markets

through vision and

total innovation

Competing by

being slightly

better or cheaper

Making a difference

socially and

environmentally

Complying with

legal and ethical

standards

Building networks

of partners and

customers

Using existing

supply and

distribution chains

Collaborating to

engage and

enable more

Making and

selling products to

customers

0

5

10

Connecting

people and their

passions

Customers are

anonymous and

individual

Participative Social Networked Creative Responsible Human

© GeniusWorks 2012

gamechanger profiler

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being human?

Purpose to make life

better in a

profitable way

Objective to make

great products and

maximise profits

10

9

8

7

6

5

4

3

2

1

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being creative?

Shaping markets

through vision and

total innovation

Competing by being

slightly better or

cheaper

10

9

8

7

6

5

4

3

2

1

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being responsible?

Making a difference

socially and

environmentally

Complying with legal

and ethical

standards

10

9

8

7

6

5

4

3

2

1

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being networked?

Building networks of

partners and

customers

Using existing supply

and distribution

chains

10

9

8

7

6

5

4

3

2

1

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being social?

Connecting people

and their

passions

Customers are

anonymous and

individual

10

9

8

7

6

5

4

3

2

1

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being participative?

Collaborating to

engage and enable

more

Making and selling

products to

customers

10

9

8

7

6

5

4

3

2

1

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being responsible?

Making a difference

socially and

environmentally

Complying with legal

and ethical

standards

10

9

8

7

6

5

4

3

2

1

0

5

10

0

5

10

0

5

10

0

5

10

0

5

10

Purpose to make

life better in a

profitable way

Objective to make

great products and

maximise profits

Shaping markets

through vision and

total innovation

Competing by

being slightly

better or cheaper

Making a difference

socially and

environmentally

Complying with

legal and ethical

standards

Building networks

of partners and

customers

Using existing

supply and

distribution chains

Collaborating to

engage and

enable more

Making and

selling products to

customers

0

5

10

Connecting

people and their

passions

Customers are

anonymous and

individual

Participative Social Networked Creative Responsible Human

gamechanger profiler

© GeniusWorks 2012

Business

narrow

view

Business

narrow

view

Customer

broader

view

Business Customer

REFRAME THE CHALLENGE 1

MORE OPPORTUNITIES

Business

narrow

view Products

I can solve

my problem

Business Customer

MORE ENDURING

Business

narrow

view Transaction

Enabling me

to do more

Business Customer

MORE EMOTIONAL

Business

narrow

view Rational

I want to tell

my friends

Business Customer

MORE VALUABLE

Business

narrow

view Commodity

It’s changed

my life

Business Customer

Observe them in everyday situations

Learn from complaints and online forums

Talk with consumers in depth

Try it out yourself

Use qualitative and quantitative research

consumer immersion

consumer immersion

Connect & Develop

Design Thinking

+genius

60% Profits growth

Business model

Finance

Networking

2. Networking enterprise’s structure/ value chain

1. Business model how the enterprise makes

money

Channel

Delivery

Brand

Customer experience

10. Customer experience how

you create an overall

experience for customers

9. Brand how you express your offering’s benefit to customers

Core process

Process

Enabling process

3. Enabling process assembled capabilities

4. Core process proprietary processes that add value

6. Product system extended system that surrounds an offering

Product performance

Offering

Product system

Service

7. Service how you service your customers

5. Product performance basic features, performance and functionality

8. Channel how you connect your offerings to your customers

TYPES OF Innovation

Volume of innovation efforts Last 10 years

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Where we focused

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Cumulative value creation Last 10 years

What impact it made

Innovate business models 2

+genius

GROUPON

SPOTIFY

THE INNOVATION PREMIUM 3

50%

$200

$150

$100

$50

$0

Premium paid by investors who

expect future innovations to

generate larger income streams

Income stream (NPV) from the

existing business

MOST INNOVATIVE COMPANIES?

73%

$200

$150

$100

$50

$0

59% 58% 52% 50%

BEST INNOVATION PREMIUM

“I can’t sit in

headquarters and

pretend I’m in touch.

Odds are, what we’re

using today will be

obsolete in a few

years.

The past is never the -

future. But it’s easy to

get caught up in the

present”

Marc Benioff,

Salesforce.com

MOST INNOVATIVE COMPANIES

"We do not innovate

around products, but

around a flow or well-

being experiences.

Innovation is done by

biologists,

pharmacists,

marketers,

sociologists,

psychologists”

Victor Fernandes,

Natura Cosmetics

"In an entrepreneur,

ambition outstrips

resources and that

inequality forces the

entrepreneur to think

differently. We've

learned to innovate by

raising our ambitions

and constraining our

resources."

Nitin Paranipe,

Hindustan Unilever

P&G WITH AG LAFLEY

23% 35%

1991-2000 2001-2010

APPLE WITH STEVE JOBS

37%

1980-85 1999-05

-31%

52%

1986-98 2006-10

© GeniusWorks 2012. All rights reserved.

+genius

APPLE MAGIC

© GeniusWorks 2012. All rights reserved.

© GeniusWorks 2012. All rights reserved.

gamechanger will you be a

Are you ready?

TO CHANGE YOUR WORLD?

INNOVATING BUSINESS

INNOVATING BUSINESS

LIKE NEVER BEFORE

PRODUCTS

PROCESSES

EXPERIENCES

APPlICATIONS

BUSINESS MODELS

A world of unlimited

possibilities

50 of tHe WorLD’s moST

INNOVATIVE BUSINESSES

23 & Me … reaD My Dna, reaD My fUtUre LIfe

Air Asia ... “BottoM of tHe pyraMID” takes off

AIR BNB … seLLInG tHe WorLD’s spare rooMs

Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt

Alibaba… cHIna’s pLatforM for GLoBaL BUsIness

Apple ... The apps revolution is just beginning

Aravind … neW BUsIness MoDeLs cUre BLInDness

Baidu … tHe next GeneratIon of socIaL netWorks

Better Place … cHarGe poInts for cLean cars

BYD ... Warren BUffett’s cHInese eLectrIc DreaM

CitizenM ... Hotels for a mobile generation

Current TV … User-generated programming

E-Cloth ... Performs better without pollutants

El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)

First Solar ... leaders in alternative energy

Golla ... bags dedicated to electronic devices

Grameen ... Microcredits to escape poverty

Guggenheim ... inspiring the rebirth of Bilbao

Iberdrola ... Harnessing the wind and waves

IBM ... Creating visions for a smarter planet

INTUITIVE SURGERY … roBotIc anD reMote operatIons

KICKSTARTER ... CROWDFUNDING YOUR BUSINESS

Lego … froM BrIcks to coMMUnItIes

Li & Fung… enaBLInG anyBoDy to Do anytHInG

Live Nation … reDefInInG LIve music EXPERIENCES

M-Pesa … a neW cUrrency for afrIca

METHOD … carInG anD cLeaner

Nike ... Open and sustainable innovation

Nintendo … Miyamoto makes games sociable

Novartis … tHe fUtUre of personaLIseD MeDIcInes

Le Pain Quotitien … Recreating Authentic experiences

Patients Like Me … GenetIc coDes cHanGe prIorItIes

Philosophy ... beauty is about people not ingredients

PIXAR ... TECHNOLOGY TO BE EMOTIONAL

P&G Pur … pUrIfIeD Water DoInG GooD

Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn

Schenzen Stock Exchange … tHe neW Wall Street

SUPERDRY … froM Market staLL to GLoBaL fasHIon

Tata … carInG capItaLIsM anD frUGaL InnovatIon

TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork

Tesla ... Better, faster and sexier than a Ferrari

Threadless … t-shirts designed by the crowd

Umpqua Bank … InspIreD By starBUcks anD Gap

UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE

Virgin Galactic … Inter-continental travel

zappos zappos Zappos ... Delivering happiness

zYNGA … THE FUTURE OF GAMING HAS ARRIVED

zappos zappos Could you change the world too?

SEEING WHAT EVERYONE

HAS SEEN

THINKING WHAT NOBODY

HAS THOUGHT

What will you DO

What will you DO

TO CHANGE YOUR WORLD?

WILL YOU BE A

GAMECHANGER?

BE BOLD

BE BOLD

BE BRAVE

BE BOLD

BE BRAVE

BE BRILLIANT

Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing

business world, learning from a new generation of business, digital and physical, large and small

… inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling

author and inspirational speaker, and consultant to leading companies around the world .

Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business

with offices in London and Budapest, Dubai and Istanbul, that works with senior management to

“see things differently” – to develop and implement more inspired strategies for brands,

innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and

BrandOptima is a platform to develop better brands and brand portfolios.

His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets

scientists, in "the essential guide to innovation for visionaries, border crossers and game

changers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to

inspire your ideas, and make them happen. Marketing Genius explores the left and right-brain

approaches to competitive success (translated into 35 languages), Customer Genius describes

how to build a customer-centric business, Business Genius is about inspired leadership and

strategy, whilst People Planet Profit explains how to grow, and do good.

Peter grew up in the remote farming community of Northumberland, in the North East of England,

and after exploring the world of nuclear physics, joined British Airways at a time when it was

embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand

management.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He

works across sectors, encouraging business leaders to take a customer perspective, and

learning from different types of experiences. His clients include American Express and Aeroflot,

Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft,

O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and

Virgin, Visa and Vodafone.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest

marketing organisation. He led the strategic marketing consulting team of PA Consulting Group,

was MD of Brand Finance and partner of The Foundation, before founding his own business. He

was recently described by Business Strategy Review as “one of the best new business thinkers”

and is in demand around the world as an expert advisor and energising speaker.

.

+peter fisk customer

Peter Fisk

peterfisk@peterfisk.com

@geniusworks

www.theGeniusWorks.com

Website: www.theGeniusWorks.com

Twitter: @geniusworks

Email: peterfisk@peterfisk.com