Are you ready to change the world?

PeterFisk@PeterFisk.com theGeniusWorks.com

@GeniusWorks

Exponential change

everywhere

Asian

Youthful

Mobile

Collaborative

500m photos/day

100Hrs video/min

phone 150 Times/day

We Share 25% of everything

Flat and Fragmented

Nobody is average

consumers in control

Imitation is instant

Every business needs to

do more

the next generation

fast and focused

Thinking different

participation attention

participation

EMOTIONAL

attention

Functional

participation

EMOTIONAL

Pull

attention

Functional

Push

participation

EMOTIONAL

Pull

Engagement

attention

Functional

Push

interruption

Movement

participation

EMOTIONAL

Pull

Engagement

market

attention

Functional

Push

interruption

change the game

change the game

change the game

Think bigger

thinks in a bigger context sees with a different perspective

amplifies the potential of others

wants to make life better

loves to explore and take risks

fit, flexible and has fun

has a childlike wonder focuses on the best opportunities

works with partners to do more

driven by a higher purpose

cares about people and future

creative, intuitive strategic, analytical

male or female, young or old east or west, big or small

good with technology stuff social, human and emotional

loves aesthetics of design

believe in myself, believe in better

I am a gamechanger

Gamechangers

Fuse

Gamechangers

Enable

Gamechangers

Amplify

Amaze me

23&Me

DNA Profile $99

Anne Wojcicki

Juan Valdez cafe

Coffee Grower cafes

Luis Genaro Munoz

Moven

Human direct bank

Brett King

Space X

Commercial Space

Elon Musk

GRAAL BIO

ALTERNATIVE ENERGY

BERNADO GRADIN

ASHMEI

PREMIUM SPORTSWEAR

STUART BROOKES

RASPBERRY PI

£20 circuit boards

EDEN UPTON

RENOVA

COLOUR TOILET PAPER

PAULO MP DE SILVA

AZURI TECH

Pay as you go power

Simon Garth

zidisha

P2p lend to FArmers

Julia Jurnia

MAYRIG RESTAURANT

ARMENIAN CULTURE

ALINE KAMAKIAN

REDBUS INDIA

Online bus system

PHANINDRA SAMA

Narayana hospitals

AFFORDABLE SURGERY

Dr DAVI SHETTY

GREENBOX

DISNEY KIDS clothES

FANGFANG WU

ZESPRI

WORLD’s best KIWIs

LAIN JAGER

Change the

concept

• Big idea

• Brands

• Characters

• Stories

• Themes

How to change the game?

Context

innovation

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

Change the

concept

Change the

Customer

context

• Big idea

• Brands

• Characters

• Stories

• Themes

Context

innovation

Product

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

Change the

concept

Change the

Customer

context

Change the

Product

model

• Big idea

• Brands

• Characters

• Stories

• Themes

Context

innovation

Product

innovation

Business

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

• Enlarging

• Emotionalising

• Amplifying

• Enlarging

• Mobilising

Change the

concept

Change the

Customer

context

Change the

Product

model

Change the

Customer

experience

• Big idea

• Brands

• Characters

• Stories

• Themes

Context

innovation

Product

innovation

Value

innovation

Business

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Enabling

• Subscribing

• Partnering

• Subsidising

• Repurposing

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

• Enlarging

• Emotionalising

• Amplifying

• Enlarging

• Mobilising

Change the

concept

Change the

Customer

context

Change the

Product

model

Change the

Business

Model

Change the

Customer

experience

• Big idea

• Brands

• Characters

• Stories

• Themes

More than technology

More than social

More than business models

More than new markets

more focused

more connected

more human

more distinctive

more responsible

more innovative

more enabling

Are you ready to change the world?

Welcome to the

gamechangers

Are you ready

Are you ready

To change

the world?

A world of

unlimited

possibilities

and extraordinary

results

50 businesses that are

Changing our world

Air Asia ... “bOttOm Of the pyRamID” taKes Off

AIR BNB … seLLING the WORLD’s spaRe ROOms

Aberchrombie & FITCH … sexuaLIseD shOppING

Alibaba… ChINa’s pLatfORm fOR GLObaL busINess

Apple ... The apps revolution is just beginning

Aravind … NeW busINess mODeLs CuRe bLINDNess

AZURI … pOWeR fROm thE DESERT SUN, POWER TO AFRICA

Better Place … ChaRGe pOINts fOR CLeaN CaRs

BYD ... WaRReN buffett’s ChINese eLeCtRIC DReam

EKOCYCLE … COKe (aND WILL.I.am) maKe ReCyCLING COOL

El Bulli … WORLD’s best RestauRaNt (ChemIstRy Lab)

Fiat 500 ... Fun and funky for times of crisis

Grameen ... Microcredits to escape poverty

Guggenheim ... inspiring the rebirth of Bilbao

Huawei ... maKING the WORLD’s mObILe phONes

Iberdrola ... Harnessing the wind and waves

IBM ... Creating visions for a smarter planet

INTUITIVE SURGical … RObOtIC aND RemOte OpeRatIONs

KICKSTARTER ... CROWDFUNDING YOUR BUSINESS

Lego … fROm bRICKs tO COmmuNItIes

Li & Fung… eNabLING aNybODy tO DO aNythING

Live Nation … ReDefINING LIve musIC

M-Pesa … a NeW CuRReNCy fOR afRICa

METHOD … CaRING aND CLeaNeR

Nespresso … aDDICtIve busINess mODeLs fOR GReat COffee

Nike FUELBAND ... Digital enabled lifestyles

ORGANOVA ... HUMAN ORGANS Printed in 3D on Demand

Le Pain Quotitien … ReCReatING autheNtIC expeRIeNCes

Patients Like Me … GeNetIC CODes ChaNGe pRIORItIes

Philosophy ... beauty is about people not ingredients

PIXAR ... TECHNOLOGY TO BE EMOTIONAL

P&G Pur … puRIfIeD WateR DOING GOOD

RED BULL ... Turning brands into media businesses

ROVIO ... Changing the world of gaming

Samsung … yIN aND yaNG Of teChNOLOGICaL DesIGN

Schenzen Stock Exchange … the neW Wall Street

SQUARE … maKING mObILe paymeNts easy

SUPERDRY … fROm maRKet staLL tO GLObaL fashION

SYNGENTA ... Engineering food for future populations

Tata … CaRING CapItaLIsm aND fRuGaL INNOvatION

TENCENT … buILDING the WORLD’s LaRGest sOCIaL NetWORK

Tesla ... Better, faster and sexier than a Ferrari

Threadless … t-shirts designed by the crowd

Umpqua Bank … INspIReD by staRbuCKs aND Gap

UNIQLO … DesIGNeD tO COst Less

Virgin Galactic … INteR-continental travel

zappos zappos Zappos ... Delivering happiness

zappos zappos Could you change the world too?

What will you do?

What will you

enable people to do?

Which they have never

Done before?

Are you ready to change the world?

I am a gamechanger

I believe in the future A world of infinite possibilities I see opportunity when others see impossibility Thinking bigger, reframing my perspective. Seeing things differently, thinking different things. I explore. I challenge. I risk. I venture. Rethinking. Imagining. Reinventing. Igniting. We are all in the ideas business. Creating, designing, innovating, together. I embrace my childlike wonder and curiosity I take flying leaps into the known. Playing the game. Changing the game. Playing to win. I want to contribute to something bigger than myself. I want to make life better, the world a better place.

Change is my opportunity, to seize and shape. Aiming higher, with a purpose beyond profit. Harnessing the power of ideas, the potential of people. Digital networks, technologies and business models. Fusing the best ideas. amplifying the potential of others. Mobilising people with a cause, enabling them to achieve more. I don’t want to live somebody else’s life. To live in the shadow of somebody else’s vision. Imagination is our pathway to a better future. Ideas and brands are our guides. Partners help make them real. Most of all, I believe in us, and in being more. To achieve what we never thought possible. To put a ding in our universe. We are bold, brave and brilliant. We are the gamechangers.

PeterFisk@PeterFisk.com theGeniusWorks.com

@GeniusWorks