Game On: From Game-Zero to Gaming in No Time - UX Cambridge 2011

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Innovation games work and are a great addition to your UX tool-kit. They save time, help to build better products, can help difficult teams to collaborate and generally are more fun. But introducing these games to an unreceptive or even receptive organisation can be a challenge. Knowing which games to use and when to use them, getting stakeholder and team member buy-in, and bringing games out of product definition workshops and in to everyday/weekly meetings can feel like an uphill battle. In this collaborative session we'll explore ways to overcome these hurdles. We'll look at strategies to get comfortable with playing games as well as ways to get your entire organisation to embrace them.

Transcript of Game On: From Game-Zero to Gaming in No Time - UX Cambridge 2011

@happygeneralist#uxcam #gameon

FROM GAME-ZERO TO GAMING IN NO TIME

UX Cambridge, Nov 2011Ryan Haney

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Who are you?

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Game On

JUST LIKE IN GAMES, THERE ARE RULES HERE

What does your __________ look like?

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Businesses, meetings and offices are often

designed to optimise for efficiency and

space, or not designed at all.

People who are the loudest and most self-seeking can

often dictate the conversation and direction.

The Problem

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Businesses, meetings and offices are often

designed to optimise for efficiency and

space, or not designed at all.

People who are the loudest and most self-seeking can

often dictate the conversation and direction.

The Problem

Discuss

10 min.

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5 Whys

1. Why?

2. Why is #1 true?

3. Why is #2 true?

4. Why is #3 true?

5. Why is #4 true?

WHY DON’T WE SPEND MORE TIME DESIGNING OUR BUSINESSES FOR COLLABORATION AND INNOVATION?

1.

2.

3.

4.

5.

10 min.

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What was the difference in the

amount of ideas, diversity of opinion?

5 Whys

Discussionvs

5 min.

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Knowledge Economy

CREDIT @jasonglaspey

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Now we work like this

http://www.flickr.com/photos/mathemagenic/3246040200/

Text

CREDIT

And our workplaces are evolving

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Meanwhile, technology

is becoming more

specialised

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How do we get the most?

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Collaboration

Play&

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“[Collaboration is] a key driver of overall

performance of companies... its impact is

twice as significant as a company’s strategic

orientation and five times as significant as

the external market environment.”

New Research Reveals Collaboration Is a Key Driver of Business Performance Around the Worldhttp://www.microsoft.com/presspass/press/2006/jun06/06-05VerizonBusinessCollaborationPR.mspx

Collaboration

Productivity in Collaboration-intensive Knowledge Work: The Collaboration Management Imperativehttp://www.cwe-projects.eu/pub/bscw.cgi/d1259456/ProductivityInCollaborationIntensiveKnowledgeWork.pdf

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“Collaboration counts for 36% of overall

business performance”

Collaboration

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Collaboration

1/3of the performance of our businesses depend

on how well we are able to work together.

OVER

Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul - by Stuart Brown M.D.Pg. 49

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“The great benefits of play... are the

ability to become smarter, to learn more

about the world... [and] to adapt to a

changing world.”

Play

Play is serious experimentation

Play

Play allows us to take risks

Play

Play is natural

Play

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What tools do we have to combine

these two things?

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Innovation Games

AKA GAMESTORMING, FACILITATION GAMES, BUSINESS GAMES

Been around since the 70s

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Luke HohmannDave Gray

Sunni Brown

James Macanufo

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What types are there?

Game on

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Game on

Lightweight Heavyweight

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What are they good for?

Game on

Sharing Knowledge

Game on

Solving Problems

Game on

Creating Products/Prototypes

Game on

Market Research

Game on

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Why use them?

Seriously*, you need more

reasons?

How about all the time you’ll save

from failing quickly and making sure

everyone is working on the same

problem.

*Aren’t we serious enough, while getting nothing done?

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What’s Stopping You?

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SpeedboatWhat’s holding back adoption of these games?

Take two post-it notes and write down one thing that’s holding you back on each.

When you’re done, post it by an anchor on the poster. The larger and deeper the anchor, the more it’s weighing the boat down.

8 min.

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•Materials

•Proof

•Willingness (attitudes)

•Cultural

•Experience

Anchors

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Strategies

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BrainstormWhat strategies could you employ?

Yes! This is a game too. See who can get the most ideas at your table. 1 idea per post-it note.

4 min.

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Affinity MapWhat trends do you see?

Categorise together. Don’t label categories until the end.

6 min.

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Develop ConceptsChoose 3 ideas and draw how you would implement them

12 min.

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Strategies

Present

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Some other strategies

Strategies

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Just wing itWing it

Build Trust

Have fun

Build an army

Collab Lab

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Collab Lab Starter KitCollab Lab

TIME 1 - 1.5 hours This could be during lunch, at the end of the day if you can still use the office or even at a coffee shop/pub at night

GAMES Choose 1 - 3 to analyse Depending on the time and how in-depth you want to go on a particular game. Sometimes it’s good to concentrate on one, and others to compare or see how games interact together

VOLUNTEERS As many warm bodies as you can get 3 people are a lesson, 12 is a party. If you have more than 8-10 you can always break in to multiple groups

IDEA LAB Most any space will do No real lab required. Having some wall space or a white board helps. Couches are good and it helps to be somewhere you won’t be disturbed

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Collab Lab FormatCollab Lab

Introduce the game What it’s useful for and what kind of activity it is accomplishes. I.e. opening, exploring or closing.

Play games separately or combinePlaying games at different speeds is helpful to get an idea for how much effort they take to get people to the final goal. Sometimes it’s helpful to play a game multiple times in a row to

Allow plenty of discussion timeIf playing multiple games it can be useful to facilitate discussion in between the games as well as after. The discussion tend to revolve around the mechanics of the game, how people feel as a participant (met or unmet expectations), what applications the games have and how they can be combined with other games we’ve played or know about

INTRO

PLAY

DISCUSS

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Resources

Books

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Resources

Websites

Gamestorming Wiki

Innovation Games

Tastycupcakes

http://gogamestorm.com

http://innovationgames.com

http://tastycupcakes.org

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Review

WHAT WILL YOU TAKE AWAY?

5 min.

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