Post on 15-Apr-2017
Foodservice at Porte de Versailles
Different needs for different people
5
The Current Physical Offer at PDV
Summary of the Porte de Versailles FoodserviceThe graphic below shows the relationship between spend and experience across PDV. The offer is characterized by ‘low experience’ offers, with a massive opportunity to shift the uses to the ‘right’ and along the experience axis.
Delice Desserts
A mass of functional ‘lower end’ OperationsThe majority are
‘Stand-Up’ delivering no experience or
value
Piatto del GustoC Seine
CBoutiqueCafé & Coffee
SR Pizza
Le Petit Café
Entre Temps
Eccellenza
Red Hippo
PAULLINA’S
Lack of ‘higher end’ Mainstream Operators
No Destinational foodservice available
at PDV
Drouant Restaurant> € 20.00
< € 15.00
< € 10.00
< € 5.00
Functional DestinationalMainstream
Net Average Spend
Experience
Key
Refuel & Relax
Speed Eating
Fast Casual
Casual Dining
Finer Dining
Impulse
Social drinking
Future offer at PDV
Key
Refuel & Relax
Speed Eating
Fast Casual
Casual Dining
Finer Dining
Impulse
Social drinking
PDV Today
Sophisticated Hotels & restaurants
Substantial conferencing
365 day appeal
Panoramic views
Green spaces
Iconic architecture
Café de l’innovation : Paul Blanc ( )
Parvis : Maison Pradier ( )
Hall 4 : Mc Donald’s ( )
MOBILITY: brands & flexible concepts
11
COFFEE SHOP
FAST CASUAL
PIZZA Pizza
HEALTHY
FRENCH TRADITION
Hotel concept
Hall 7.2 : Bistrot Parisien ( )
Guy Martin: 3 Michelin star chef
2 place de la porte Maillot F-75853 Paris Cedex 1
Tél +33 (0)1 40 68 22 72contact@viparis.com
www.venuesinparis.com
Merci !