G325 – AS WORKBy Georgia Leaper

Digital Technology

What is digital technology?

Digital Technology refers to the technology of using digital data in devices instead of being analog. Digital in a way that information is inputted, stored, or processed electronically. The most widely known use of this is with computers.

What examples are there of digital technology?

Typical everyday examples of digital technology are laptops, mobile phones and digital televisions.

Digital Technology◦How have I used digital technology in my AS coursework?

PhotoShopYouTube

InDesign

Digital equipment

Before After

Before

After

• Air brushed skin

• Eyelash extensions

• Less shiny• Removal of

bra strap• More

professional image

Digital Technology◦How have I used digital technology in my AS coursework?

PhotoShop

YouTube

InDesign

Digital equipment

Digital Technology◦How have I used digital technology in my AS coursework?

PhotoShop

YouTube

InDesign

Digital equipment

Digital Technology◦How have I used digital technology in my AS coursework?

PhotoShop

YouTube

InDesign

Digital equipment

Research and PlanningPreliminary task

• Very little research and planning

• Unclear target audience

• Didn’t know how to appeal to them

• Boring sell lines

• Messy and dark layout

Final piece:

• Much more professional

• Colour scheme reflects clear target audience

• Much more interesting – pictures + range of shots (learnt from research of existing products)

Research and Planning

Research

Using conventions from real world texts

My development as a media maker