Glocalization

PRESENTED BY:- JASPREET KAUR

Introduction

A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market.

Products or services designed to benefit a local market while at the same time being developed and distributed on a global level.

Definition

Glocalization is the process of changing products or services that are  sold all over the world to suit people in different local markets.

Glocalization examples

Nokia Hindustan lever limited (HLL) MTV Subway Starbucks india yahoo

Requirements of glocalization

Brand image Attractiveness of the firm and product Customer service

Benefits of glocalization

Anchoring of the firm in the host country Adapt culture of other nation Attract more customer in the market as it is Higher profits

Disadvantages

Spend more time on researching other markets uncertainty

Ways to glocalize business

Align your company culture with local culture Dialogue with partners who are in the know

The McDonald's Corporation is the world's largest chain of

hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion.

Products of McDonald`S

McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit

McDonald`s Glocalization

McDonald’s entered the Indian market in 1996, and now you can find McDonald’s in everywhere of India. Macdonald adapt culture of every state or country. Mcdonalds provide services according to the needs and wants of the customers.

McDonals satisfied veg and non veg needs according to their culture.

Price adaptation.

Cont..

Indian think the cow is holy, they are very big on the cow worship and McDonald’s is a expert in Beef Burgers. And Muslims don’t eat pork as well as they think pork is a dirty animal. So, McDonald’s in India do not provide beef and pork.

, they have McAloo Tikki with a patty made out of potatoes which is very popular filling food in India, peas, and spices and Chicken Maharaja Mac and many different burgers and rolls with chicken or vegetable.

ma

. McDonald’s strategy is to listen more to local consumers and then act on it. This business model is Glocalisation, McDonald’s takes its benefits of globalization and adapts to the local market tastes