PABLOSUAZO

P A B L O S U A Z O D E S I G N . C O M

INDEX

5

WEB DESIGN

GRAPHIC DESIGN

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PACKAGE DESIGN 49

CONTACT 71

I am a graduate from Valencia College’s graphic

design program. This is a collection of my best

academic work. I have carefully selected the projects

that best represent my vision and creative process.

Take a look and enjoy.

PABLOSUAZO

G GRAPHIC DESIGN

Interactive poster for the “Love your Body” campaign 2014.

LOVE YOUR BODY

Website to complement and maintain the Interactivity of the

original poster. An interactive social element is added by allowing

user to take a picture and upload it to social network.

LOVE YOUR BODY WEBSITE

Mobile version had to be changed to a landscape format to better

present and fit the interactive elements.

LOVE YOUR BODY MOBILE

The message of the campaign is simplified. Serving only as a

invitation to the website.

LOVE YOUR BODY BILLBOARD

Infographic poster project. Uses the statistics of soccer hooliganism

around the world.

HOOLIGANISM

Mobile version is reformatted to best showcase information and

statistics. Color and graphics match the original poster design, and

an introduction title page is added.

HOOLIGANISM MOBILE

Website uses a parallax scrolling design and does not need links

for users to follow the information The vertical website format and

infinite is vertical space the content is allowed to breath more.

HOOLIGANISM WEBSITE

Poster for “A Home for Everyone” campaign. Inspired by newspaper

political cartoons.

A HOME FOR EVERYONE

The home page only hints of the content and poster. It was

important to maintain the importance of the artwork on the website

as well. The Website uses a parallax scrolling combined with menu

links to streamline navigation.

A HOME FOR EVERYONE WEBSITE

Mobile site also uses a small part of original artwork to tease the

user. Maintaining the importance of the artwork.

A HOME FOR EVERYONE MOBILE

Using the artwork to draw attention and then the text completes

the message to invite people to visit the website.

A HOME FOR EVERYONE BILLBOARD

WEB DESIGNW

London tourism website. Inspired by elegant and contemporary

elements of the city.

LONDON

Mobile version of website needed to keep the feel of full website,

using a tile menu design was a perfect way to achieve this effect.

Menu is reduced to a single icon.

LONDON MOBILE

Food truck design. Lime truck was chosen because of existing color

scheme, this would allow for a new set of challenges and different

design direction.

LIME TRUCK

The simplicity of content allows for a more consistent look across

different device formats. Elements had to be selected based on

importance as on a smaller devise space is limited. Most of the

interface decisions were based on how they would translate to the

mobile format.

LIME TRUCK RESPONSIVE WEBSITE

In an app the use of the full space allows for different design

choices. Bigger menus, larger images and a simplified menu gives

the users an easy way to get the information they need quickly.

LIME TRUCK APP

The menu keeps the design of the app almost untouched but on

a much larger canvas the menu allows for an extra column of items

and space for companies tag line.

LIME TRUCK MENUThe truck had to “scream” Lime Truck. A simple message

accompanied by a taste of the food will be enough to make this

truck stand out.

LIME TRUCK TRUCK

Website for Design Conference. Project based on a blog.

DESIGN CONFERENCE

The content is the main focus in this website. Typography and

navigation where the most important aspects of this project. The

layout of the content does not change, but the menu and logo have

to be resized and reformatted to best fit the different devises.

DESIGN CONFERENCE RESPONSIVE WEBSITE

The invite had to represent and promote the event, using the main

elements from the website.

DESIGN CONFERENCE INVITATIONThe tickets are an extension of the website, but they are a result of

the invite. Keeping the same elements and treating the additional

technical elements to best fit a similar layout.

DESIGN CONFERENCE TICKET

PACKAGE DESIGNP

Typographic packaging design. Inspired by vintage advertisement.

SYLVANIA

The project was limited to only using text and create 5 versions of a

product package that people will buy from a retail store. The color

variations of the bulbs were based on the feeling of the occasion.

SYLVANIA PACKAGE

The vintage feel of the original artwork dictated the color choices

for the website. A more in depth look at the purpose of the different

light bulbs and a insight to the environmental impact of the brand

were important elements.

SYLVANIA WEBSITE

The mobile site is a shopping assistant. It asks what mood the

shopper is trying to achieve to recommend an appropriate light

bulb. It also has a section explaining the environmental advantages.

SYLVANIA MOBILE

A very simple tag line and a small hint of the colors used for

the package design, create a perfect tease for the customer to

remember brand when looking for item at the store.

SYLVANIA POSTER

Using a similar approach to the posters the magazine reinforces

the brand. There more detail added to further explain the product.

SYLVANIA MAGAZINE

Package design for high end sports headphones. Inspired by the

determination of an athlete.

MOOV

The website has a perfect balance of personal and technical

information and it also displays the product influences of sports and

music. The product has a simple and clean design and the website

captures those attributes perfectly.

MOOV WEBSITE

Mobile version follows the same design used for website. The font

size has been increased to improve readability and most of the

images are not used to allow more room for text.

MOOV MOBILE

The style guide is used to reinforce the rules of how to use the

brand and logo. The same influence of music and sports is followed

and an introduction to the brand is included.

MOOV STYLE GUIDE

CONTACTC

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N A C H I E V E M E N T S Successful launch of multiple newspapers in the United

States and Mexico.

Created directoriohispanoonline.com media kit, including

Power Point presentation, brochure, and video presentation

of the company.

A B O U T M E

Design Adobe Photoshop / Adobe Illustrator

/ Adobe InDesign / Sketchbook Pro / QuarkXpress

Web Design Adobe Dreamweaver / Adobe Flash

Multimedia Adobe Premier Pro / Adobe Aftereffects

T O O L S

E X P E R I E N C E Tera Digital PublishingMulti-media editorial solutions for newspapers.

Application Specialist

La PrensaFlorida’s first Hispanic Newspaper

Production Manager

S K I L L S TEN Years of print layout experience

FIVE Years as Production Manager

FOUR Years as Training Instructor

TEN Customer service and client relations

We all know that there is something special we are meant

to do, it took me a long time to figure it out. Now, here I

am and I feel unstoppable. I have learned so much about

the craft and process of design, and to be able to put it to

practice is amazing to say the least.

2007 — 2011

2004 — 2007