FY '05 Marketing Plan Overview

Jonathan Robie

XQuery Technology LeadDataDirect Technologies

DataDirect XQuery 2.0

Data Integration without DataDirect XQuery

SOAPthrough AXIS

dBASE IVAPIs

Java/JSP codeaccessing the various

Java APIs and generating the HTML report

Web Browser

The DataDirect XQuery Solution

Java/JSP

Dealing with multiple, heterogeneous Data Sources:A dangerous approach

Data Source

Data Consumer

Data Source

Data SourceEDI Message Web Service

RDBMS RDBMSXML Document

Data Access Layer

AJAXClient

DynamicHTMLClient

WebServiceClient

PublishingApps

RESTClient

The XQuery Vision

Data Source

Data Consumer

Data Source

Data SourceEDI Message Web Service

RDBMS RDBMSXML Document

AJAXClient

DynamicHTMLClient

WebServiceClient

PublishingApps

RESTClient

XQuery

Querying XML and Relational – the same way!

for $h in doc("holdings.xml")/holdings/entryfor $c in collection("companies")/companieswhere $h/userid = "Minollo" and $c/ticker = $h/stocktickerreturn <company ticker="{ $c/ticker }"> { $c/companyname } { $c/annualrevenues } </company>

XQuery Data Integration? DataDirect!

• In-memory XQuery implementations• Only for physical XML

• Database XQuery implementations• Only for their database• Relational Database XQuery implementations• XML Database XQuery implementations• Full-text XQuery implementations

• Server-based XQuery implementations• Only for their server• Application Server• Integration Server

• DataDirect XQuery is Open!• All leading relational databases• XML• Many other data sources• Any app server – or none

DataDirect XQuery

• Accesses almost any data source

• No dependency on servers

• Standards-based

• High performance

• Scalable

• Embeddable

• Plugs into any Java architecture – supports XQuery for Java API (XQJ)

What is XQJ?

• XQuery API for Java (XQJ) – JSR 225

• “The JDBC for XQuery”

DataDirect XQuery – Input, Output

• Relational Databases• SQL Server 2000, 2005• Oracle 9i, 10gR1, 10gR2• DB2 Windows/UNIX/Linux: v8.x, v9 • DB2 iSeries: V5R2, V5R3• DB2: z/OS: v8 • Sybase: 12.5.x, 15

• XML sources• http: ftp: and file: schemes • XML in DOM trees• Drastically reduced memory

requirements for large XML documents.

• Custom URI Resolvers

• Legacy sources• Converters for CSV, EDI, and more

• SOA Integration• Web Service calls

• XML Output• XML as text• XML in DOM trees • XML in SAX streams • XML in StAX streams

XML Processing without XQuery<?xml version="1.0" encoding="UTF-8"?>

<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"> <soap:Body> <GetQuotesResponse xmlns="http://swanandmokashi.com"> <GetQuotesResult> <Quote> <CompanyName>APPLE COMPUTER</CompanyName> <StockTicker>AAPL</StockTicker> <StockQuote>74.17</StockQuote> <LastUpdated>9/14/2006 4:01pm</LastUpdated> <Change>1.17</Change> <PercentChange>1.82%</PercentChange> <OpenPrice>N/A</OpenPrice> <DayHighPrice>N/A</DayHighPrice> <DayLowPrice>N/A</DayLowPrice> <Volume>0</Volume> <MarketCap>63.266B</MarketCap> <YearRange>47.87 - 86.40</YearRange> <ExDividendDate>21-Nov-95</ExDividendDate> <DividendYield>N/A</DividendYield> <DividendPerShare>0.00</DividendPerShare> </Quote> </GetQuotesResult> </GetQuotesResponse> </soap:Body></soap:Envelope>

XML Processing without XQuery<?xml version="1.0" encoding="UTF-8"?>

• Without XQuery• Parse XML• Navigate (DOM) or Capture Events (SAX)• Cast XML values to Java values• Create XML for output

• With XQuery

declare default element namespace "http://swanandmokashi.com";

for $q in doc("aapl.xml")//Quotewhere $q/PercentChange > 1return <Quote> { $q/StockTicker } { $q/StockQuote } { $q/PercentChange } </Quote>

DataDirect XQuery is fast for XML files!<?xml version="1.0" encoding="UTF-8"?>

• General XQuery rewrites• Elimination of common sub-expressions,

loop rewrites, ordering rewrites, etc…

• Document projection• XML construction accounts for much of the

cost• Don’t build parts of the document that the

query doesn’t need!

• Document streaming• Discard parts of the document when no

longer needed• Makes memory usage near constant with

size of file

• Multiple Gigabytes can be queried

DataDirect XQuery for Relational Data

HOLDINGS

USERID TICKER SHARES

Jonathan PRGS 23

Minollo PRGS 4000000

Jonathan AMZN 3000

Minollo AMZN 3000

<portfolio > <company ticker="AMZN"> <companyname>Amazon.com, Inc.</companyname> <annualrevenues>7780</annualrevenues> </company> <company ticker="EBAY"> <companyname>eBay Inc.</companyname> <annualrevenues>22600</annualrevenues> </company> <company ticker="IBM"> <companyname>Int'l Business Machines C</companyname> <annualrevenues>128200</annualrevenues> </company> <company ticker="PRGS"> <companyname>Progress Software</companyname> <annualrevenues>493.4</annualrevenues> </company></portfolio>

COMPANIES

TICKER NAME ANNUALREVENUES

AMZN Amazon.com, Inc. 7780

EBAY eBay Inc. 22600

PRGS Progress Software 493.4

YHOO Yahoo! Inc. 10700

Database Publishing without DataDirect XQuery

HOLDINGS

Jonathan PRGS 23

Jonathan AMZN 3000

Minollo AMZN 3000

COMPANIES

• Without XQuery• Use SQL for Relational Data• Use JDBC for database connection• Use Java + XML API to build XML hierarchies from flat result sets• Use XSLT for transformations

• With XQuery

for $h in collection("HOLDINGS")/holdingsfor $c in collection("COMPANIES")/companieswhere $h/ticker = $c/ticker and $h/userid = "Jonathan"return <portfolio> <company ticker="{$c/ticker}"> <companyname>{string($c/name)}</companyname> <annualrevenues>{string($c/annualrevenues)}</annualrevenues> </company> </portfolio>

DataDirect XQuery is fast for Relational Data!

HOLDINGS

Jonathan PRGS 23

Jonathan AMZN 3000

Minollo AMZN 3000

COMPANIES

• Highly optimized for relational sources

• Minimizes retrieval of data• No more rows than needed• No more columns than needed

• Uses database functionality • Joins• Sorting• Etc..

• Optimizes for each SQL dialect

• Efficient JDBC retrieval• Embeds DataDirect JDBC technology• Optimizations added to support XQuery

• Supports incremental retrieval

• Optimizes for XML hierarchies• Sort-merge algorithm• Minimal cost of XML construction

• Leverages SQL library

• Recognizes equivalences

• Supports hints

XML Converters

EDI File:

ISA+00+DATADIRECT+00+STYLUS2006+01+DATA DIRECT +01+STYLUS STUDIO +060504+1212+~+00503+200654321+0+I+:'GS+BF+DATADIRECT+STYLUS2006+20060504+121212+256+X+005030'ST+105+3389'BGN+28+1024+20060504+121212+GM'NM1+2L+4+Progress Software Corporation'N3+14 Oak Park Drive'N4+Bedford+MA+01730+US+AA'REF+1Z+PRGS'NM1+2L+4+Apple Computer, Inc.'N3+1 Infinite Loop'N4+Cupertino+CA+95014+US+AA'REF+1Z+AAPL'SE+11+3389'GE+1+256'IEA+1+200654321'

XML Converters

EDI File:

ISA+00+DATADIRECT+00+STYLUS2006+01+DATA DIRECT +01+STYLUS STUDIO +060504+1212+~+00503+200654321+0+I+:'GS+BF+DATADIRECT+STYLUS2006+20060504+121212+256+X+005030'ST+105+3389'BGN+28+1024+20060504+121212+GM'NM1+2L+4+Progress Software Corporation'N3+14 Oak Park Drive'N4+Bedford+MA+01730+US+AA'REF+1Z+PRGS'NM1+2L+4+Apple Computer, Inc.'N3+1 Infinite Loop'N4+Cupertino+CA+95014+US+AA'REF+1Z+AAPL'SE+11+3389'GE+1+256'IEA+1+200654321'

doc("adapter://EDI?ticker-request.edi")

<X12> <ISA> <ISA01>00</ISA01> <ISA02>DATADIRECT</ISA02> <ISA03>00</ISA03> <ISA04>STYLUS2006</ISA04> <ISA05>01</ISA05> <ISA06>DATA DIRECT </ISA06> <ISA07>01</ISA07> <ISA08>STYLUS STUDIO </ISA08> <ISA09>060504</ISA09> <ISA10>1212</ISA10> <ISA11>~</ISA11> <ISA12>00503</ISA12> <ISA13>200654321</ISA13> <ISA14>0</ISA14> <ISA15>I</ISA15> <ISA16>:</ISA16> </ISA> <GS> <GS01>BF</GS01> <GS02>DATADIRECT</GS02> <GS03>STYLUS2006</GS03> <GS04>20060504</GS04> <GS05>121212</GS05> <GS06>256</GS06> <GS07>X</GS07> <GS08>005030</GS08> </GS>

SOA - Web Services

declare function local:amazon-listing($isbn){ <tns:Request> <tns:Condition>All</tns:Condition> <tns:DeliveryMethod>Ship</tns:DeliveryMethod> <tns:FutureLaunchDate/> <tns:IdType>ASIN</tns:IdType> <tns:ItemId>{ $isbn }</tns:ItemId> <tns:ResponseGroup>Medium</tns:ResponseGroup> </tns:Request>};

let $loc := <location address="http://soap.amazon.com/onca/soap?Service=AWSECommerceService" soapaction="http://soap.amazon.com" />let $payload := local:amazon-listing("0395518482")return ws:call($loc, $payload)

DataDirect Stylus Studio IDE

• DataDirect Stylus Studio®• General-purpose XML IDE • XQuery Editor• Ad-hoc queries• Database Connections Window • XQuery Mapper • XQuery Debugger• XML Publisher • XML Pipeline

<oXygen/> plugin for Eclipse (DataDirect Edition)

• <oXygen/> plugin for Eclipse (DataDirect Edition)• Eclipse-based• XQuery Editor• Ad-hoc queries• Database Connections Window • XQuery Perspective

Why DataDirect XQuery?

• Performance• Generates highly optimized SQL code for relational databases• Excellent performance for very large XML files• Programs written with DataDirect XQuery generally outperform programs

written with Java + XML APIs + JDBC

• Programmer productivity• Using XQuery means 7 to 20 times less code• Using XQuery means code is easier to read and maintain• XQuery IDEs increase productivity

• Support for most common data sources• XML, Relational, Flat File, EDI, Web Service calls …• Extensible via Java

• Fits in almost any architecture• Supports all leading relational databases• Easily embeddable - does not require any server• Supports any J2EE Application Server• Runs on any Java platform

Getting Started …

www.xquery.com• Free Trial Download• Tutorials

• XQuery• XQJ• DataDirect XQuery

• Support Forums

FY '05 Marketing Plan Overview

Documents

Transcript of FY '05 Marketing Plan Overview

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