Global Internet Retail

Perspective

Index

Iksula

• Team and Services

• Iksula Reach and Clients

US Internet Retail ( Numbers and Industry Stage )

• Number’s ( Size and Growth )

• Value Proposition , Categories and Formats

• Customers of Online Commerce

• Key Trends Shaping Digital Commerce

• Retail Mutates: Innovations Shaping Digital Commerce

Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )

• Consumers : Value Proposition, Categories and Formats.

• Digital Commerce Operations

• Supply

Food for Thought: Chicken or Egg?

• Questions

•Samarjeet is a B. Tech in Electronics & Instrumentation and an MBA from GIM.

•He has been with eBay www.ebay.in for 5 years and involved eCommerce marketing roles. Samarjeet in his last responsibility was heading marketing of eBay services to e-retail organizations. Samarjeet was also involved in setting up of one of India’s largest gifting portal www.tajonline.com. Samarjeet has experience in the technology side of e-businesses and has worked with California Software Labs www.cswl.com where he was involved in setting up their offshore practice.

•Samarjeet as a Director at Iksula looks after Business Development, Organization Strategy & Development. His experience with Internet Business and human resources is very vital for managing outsourced projects

Samarjeet Singh

•DJ is a B.Tech from ISM Dhanbad and an MBA from IIM Kolkata

•He is an experienced hand in internet businesses having worked across functions and projects . He has worked as General Manager Marketing & Sales in www.futurebazaar.com and as the Head of Category Mgmt in www.ebay.in. He also brings in consumer marketing experience having worked as a Product Manager and in Channel Sales in the consumer durables industry.

•DJ as a Director at Iksula manages Operations. His understanding of client needs coupled with analytical skills goes a long way in providing great service, insights and value to our clients.

D.J. Basumatari

The Iksula Management TeamSuccessful professionals with rich experience in the internet space

Appendix – About Iksula

Iksula ServicesFocused on end to end solutions for online retailers

Content Services

(Structured Catalog, Images)

Currently a Team of 40 Resources

Technology Services

(Web Design and Dev & Integration

Currently a Team of 20 Resources

Marketing & Analytics

(SEO, SEM, Analytics)

Currently a Team of

15 Resources

Back Office Services

(CS, order processing, accounting)

Currently a Team of

15 Resources

Iksula

Appendix – About Iksula

Iksula Clients

2 years of operations, but clients across 6 countries

• The largest retailer in India

• 3 Internet Retailer Top 500 Clients

• Across multiple industries –

jewelry, home, technology, gifts

and so on

Appendix – About Iksula

Index

Iksula

• Team and Services

• Iksula Reach and Clients

US Internet Retail ( Numbers and Industry Stage )

• Number’s ( Size and Growth )

• Value Proposition , Categories and Formats

• Customers of Online Commerce

• Key Trends Shaping Digital Commerce

• Retail Mutates: Innovations Shaping Digital Commerce

Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )

• Consumers : Value Proposition, Categories and Formats.

• Digital Commerce Operations

• Supply

Food for Thought: Chicken or Egg?

• Questions

US Internet Retail: The Growth StoryNumber’s

( Size and Growth )

US Internet Retail: The Growth StoryNumber’s

( Size and Growth )

The Consumer Propositions

Convenience

Amazon

Price

Shopping.com,

GroupOn,

Hard to Find

eBay

Value Proposition , Categories

and Formats

Convenience : The Consumer Proposition

Convenience

Books, Music,

Movies,….

Sit @ Home

and Get it

Selection

Deep

Research

Value Proposition , Categories

and Formats

Hard to Find

Antiques, Coins,

Radio Controlled

Toys ….

C2C Commerce

Cannot get it

Anywhere Get it

here

Local became

National with

second hand goods

Hard to Find: The Consumer PropositionValue Proposition , Categories

and Formats

Inventory Clearance

Discount

Price

Electronics,

Computers,

Price Discovery

Auction, Volume

Aggregation

Price: The Consumer PropositionValue Proposition , Categories

and Formats

Consumers and their Behavior OnlineCustomers of Online

Commerce

Consumers and their ExpectationsKey Trends Shaping

Digital Commerce

Mobile the Next Driver of the Digital Penetration Key Trends Shaping

Digital Commerce

Mobile the Next Driver of the Digital Penetration Key Trends Shaping

Digital Commerce

Facebook on Mobile would further fuel

the Mobile Adoption

Key Trends Shaping

Digital Commerce

Mobile Commerce is to watch for …..Key Trends Shaping

Digital Commerce

Mobile Commerce More DataKey Trends Shaping

Digital Commerce

Social Media is the KeyKey Trends Shaping

Digital Commerce

Search Engine and their Relevance to

internet Retail

Key Trends Shaping

Digital Commerce

Videos would be an important

Product Content Driver

Broadband Adoption will Drive Video or Multi-Media Content.

Key Trends Shaping

Digital Commerce

Web ( The Media ): Key Trends in US triggering

commerce

The mobile is here to stay and get serious about it

Social Web is Big and would play a significant role in commerce

Google is the way people find things accept it

“Content is still the king” focus on the same

Key Trends Shaping

Digital Commerce

Index

Iksula

• Team and Services

• Iksula Reach and Clients

US Internet Retail ( Numbers and Industry Stage )

• Number’s ( Size and Growth )

• Value Proposition , Categories and Formats

• Customers of Online Commerce

• Key Trends Shaping Digital Commerce

• Retail Mutates: Innovations Shaping Digital Commerce

Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )

• Consumers : Value Proposition, Categories and Formats.

• Digital Commerce Operations

• Supply

Food for Thought: Chicken or Egg?

• Questions

Shopping Does not Change it Mutates

Sampling and Finding details about a product at a

image and a clickSampling

Ease and Payments at a Click of a ButtonSampling

Buy using a textSampling

Buying as you think it in real world by

watching in real world through digital eyesRetailing Experience

Buying as you think it in real world by watching

in real world by Digital eyes …..Retailing Experience

Using the digital platform to offer in-store

experienceRetailing Experience

Format InnovationEfficient Selling

How Service Retailing can use Digital ……..Efficient Selling

Buying with Approval, Kaisa Lag raha hain?Instant Show and Tell

What do my friends like? Peer Acceptance is

Key in Shopping Process. Isn't it ….Instant Show and Tell

Buy with Approval of Friends and FamilyInstant Show and Tell

Showoff and Share the inherent Needs post

shopping, Digital is here ….Instant Show and Tell

Share your buys and it becomes a

recommendation within groupsInstant Show and Tell

Group buying behavior as we do itCollaboration

Pay as a Group for Gifts and more…Collaboration

Buy by Designing yourself, does it remind

you of CarpenterCollaboration

Key Learning's

•Consumer, Consumer, Consumer, Consumer

•Digital platforms are not only for transaction management but all the

pre and post sales requirements

•Retailers should explore digital platforms to engage with their

customers

Index

Iksula

• Team and Services

• Iksula Reach and Clients

US Internet Retail ( Numbers and Industry Stage )

• Number’s ( Size and Growth )

• Value Proposition , Categories and Formats

• Customers of Online Commerce

• Key Trends Shaping Digital Commerce

• Retail Mutates: Innovations Shaping Digital Commerce

Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )

• Consumers : Value Proposition, Categories and Formats.

• Digital Commerce Operations

• Supply

Food for Thought: Chicken or Egg?

• Questions

Key Components of Digital Retailing

The Indian Challenges / Opportunities

ContentOnline

Marketing

Supplier,

Manufacturer

OR

Retailer

Consumers

Web ( The Media )

Technology

Back-office & Customer Service3

214

Services

Indian Digital Commerce Consumer Value Proposition and

Categories: Significantly Underserved

Convenience

Future Bazaar

????

Price

Snap Deals

Consumer

Electronics,

Lifestyle

Hard to Find

eBay. In

Antiques,

Music

Instruments …

Indian Digital Commerce Consumer:

Expand the Reach by adding Mobile commerce and more

Its Half the Nation ( Mobile Users )

Vs

5% Using the Internet Through Desktops

The Choice is simple especially keeping with the cost

of smart phones dropping

Key Components of Digital Retailing Operations

ContentOnline

MarketingTechnology

Back-office & Customer Service3

214

Reach out to customers on all touch points:

You anyway have limited ones……..

E Commerce

Marketing Channels

Social Marketing

SEO / SEM

Selling on Online

Marketplaces

Feeds to Comparison

Shopping Sites

e-Newsletter / e-Mailer

Banner Ads

OnlineMarketing

Digital Technology to be focused on reach

Technology

Content

Focus on Content, What else does consumer come to you for?

•Robust Vs Reach:

Ideally Both if one then “Reach”

•Do not Forget Mobile

•Retailers should explore digital platforms to engage with their customers

rather then a transaction medium only. Ensure Social Tools Integration

like Facebook, Blogs, Forums …

•Where is the Content???

•Content is must as customers Research, Compare and Purchase

• Post Purchase Content Reduces Customer distance and leads to

retained and a repeat customers

•Don't forget Video

Is Indian Story about Internet Penetration or

Lack of Applications or Content ?

Supplier,

Manufacturer

OR

Retailer

•Where are the Products?

•Where are the Formats?

•Where is the Service?

Believe in it and Invest for Future it will

Happen and would change the way

retailing forever

Is Indian Story about Internet Penetration or

Lack of Applications or Content ?

Supplier,

Manufacturer

OR

Retailer

•Where are the Products?

•Where are the Formats?

•Where is the Service?

Believe in it and Invest for Future it will

Happen and would change the way

retailing forever

Chicken or the Egg?

Supply First

Or

Buyers First

Iksula Contacts

Samarjeet SinghDirector

Email: samar@iksula.com

Appendix – About Iksula