Group 3

Ebba HultkvistLovisa Sunnerholm

Zhang xiaofanNisarath Santisukdamrong

The focus has moved beyond individual firms to the value-creating network formed by the key firms that delivers the value to the end consumer.

individual

Value-creating network

Relationship

Core Capabiliti

es

Superior Customer

Value

Mai

ntai

n

Con

stra

in

Create

Determine

Reinforce

Facilitate

Created by the firms in value-creating networks

The relationship between competing market offerings and their respective prices

The firm must deliver a product that fully satisfies needs at a competitive price.

The competency of the firm in technology and business processes

Provides the means to deliver value and attributes that are important to the buyers.

It’s difficult for one firm to keep up with all the capabilities.

To create value by assembling the core capabilities within the firm.

A business tool to redefine value creation

Unlimited geographic boundaries and operating time

Faster customer response

Reduced the cost associated with holding large physical inventories

•Owned by The Bonnier Group•Dagens Industri is Swedens largest business publication •Swedens most profitable newspaper

Broad spread of content including both global news as well as local

The most honoured Swedish financial journalists working at the paper

Gives a serious impression of the reader

Serious journalists want to work at DI as this is the biggest financial paper in Sweden

High profitability makes it possible to employ the best labour

The Bonnier group is a big media house working in 20 countries, owning 150 companies well developed network and a well known brand

The good reputation makes it possible to close partnerships with the best partners

As they have a large edition, the printing company are willing to invest in the relation

The reputation attracts many suppliers, which lowers the risk in every relationship in the same time as each supplier strive to add high value

The extent of the scope goes from paper production to the selling of the newspaper. DI is close to the customer within this scope

Depth of interaction vary between each relationship. Relation to the printing company is deeper than the relation to an advertising company

In the value chain, DI adds most of the value to the end customer as it is the information the consumer pays for.

Lower cost to reach new customers-homepage creates interest-lower cost to advertise on Internet-lower cost to close deal with consumer

information on the website can be continously updated deeper relations to consumers

The environment demands an informational homepage but having information online can also be a threat for DI by loosing paying customers.

Thank you