FUTURE

HUANG YICHEN XIAOTIAN

TRENDS

Outline

• Google Trends• Topix.com• Zeitgeist• Google Goes Mobile• .mobi• ABC Google• Google PC • Ad agency• Google application

• Operating system• Softer side• Local review• Social networking• Google your genes• Google.org• Google SearchWiki• Image retrieval• Google Map

Part of Google LABS; released in 2004

How does Google analyze trend?

a.Date sampling & scaling Evident con: needs enough search volume

b.Compare

c.Control and filter by variants

d.Reason by relating to News search

A. Public

• Today’s Hot Trends

• Google Trend

• Special 2008 Election Edition

B. Marketers

• Insight for search

• Website Trends

Case: Google Flu Trend Google.org

Two weeks faster than CDC SEE what Google says

Trend of Google Trends a. Macroeconomic Management

b. Research in sociology vs. Academic accuracy

c. Insight for business

d. Predict the next president!

Topix.com

News on Google continually updated from thousands of sources around the net.

News List, Talk about it, Google Photos, Google Poll

Keep updated by people around the world!

Zeitgeist

• "Zeitgeist" means "the spirit of the times"• What is it?

– A snapshot in time of what people are searching for on Google all over the world.

• What’s it for?– It's an interesting way to people-watch, to get

some behind the scenes data and statistics on what people are searching for.

Zeitgeist

• Trends– popularity of the specific keywords you search

• Zeitgeist:– the most popular keywords

• Zeitgeist is more like an archive keeping track of the fashion over times.

Google Goes Mobile

0

500000000

1E+09

1.5E+09

2E+09

2.5E+09

3E+09

3.5E+09

2001 2002 2003 2004 2005 2006 2007

PC-based internet users

Mobile Users

Google Goes Mobile

Meet T-mobile G1!!

Hardware

- Smart Phone• Software

- Android

- Google Apps, StreetView, ShopSavvy, Amazon MP3 Shop, BreadCrumbz, EcoRio

Google Goes Mobile

• Revenues

- Advertisement Monetization• Compare with iPhone and

Windows Mobile

- Hardware

- Software - Popularity See Google Trends

Google Goes Mobile

Google Empire?

.mobi

• dot dot dot~

• moe moe moe~

• bee bee bee~

ABC Google

• Acquire more traditional media properties

• Transform into an online model

- To increase advertising revenue

• CNN Live, Online TV

Google PC

• Wireless Internet access

- 2007 April Fool’s Day Joke vs. Reality

• Free Laptop

- Keyhole 3D-satellite image

Google Earth

- Google Docs

- Buys small & medium size companies

True advertising

• Will Google appear at

• Overarching brand campaign

- Clarify motives

- Tell public what Google is doing

Google buys an ad agency

• Google Ads

- Don’t be evil! Banners are not working and click-through rates are falling. I think

highly focused ads are the answer.

-- Brin, Seregey

- Unobtrusive yet distinct sponsored Links

• Google AdSense & AdWords

Applications

• More than 50 apps, but less than 5% of Google's users use its home page for anything other than search

•In 2007,

95%SearchOnly

●

Applications

• gPhones– G1 user will definitely use Google Apps– hopefully

• Bunch them together– See video

Local review

• Actually Google already has one now

• Compare with Yahoo Local

• Problem:– The business owners themselves can put on

reviews

Social networking

• Orkut– Widely popular in Brazil and India– 18+

• Blogger– Focus mainly on Blogs

• Lively– 3D– Support only Internet Explorer & Firefox

Social networking

• Why is it important?– In October 07, Microsoft announced that it

would pay $240 million for a 1.6% stake in Facebook, boosting Facebook's valuation to $15 billion and positioning Microsoft as Google's biggest competitor in the search advertising market.

• See market share

$ $ $

Operating System

• "Will there ever be a Google-OS?“– Official response

• Android– mobile device platform – Linux kernel– Open source– Sept 08, Motorola confirmed that it’s working

on hardware products running Android

Operating System

• Linux kernel

• Open-source

• Online platform

• Strong local and online search

• Data sharing

• Computing capacity sharing– Google compute

Operating System

• Google Compute (2002 – 2005) – Accessible in Google Toolbar– Enabled a user's computer to help solve

challenging scientific problems when the computer would otherwise be idle.

– Contributed Folding@home, a non-profit endeavor to model the process of protein folding in order to better understand and cure many different diseases.

Google Your Genes

Oops, too much information

• Gather Organize & Assess

1. Computation power:

Fund Research

$3.9 million investment in 23andMe Correlates individuals to populations

E.g. Protein folding

2. Database:

Personalized Medicine

Google Your Genes

If we know what diseases we’re going to have in the future?

• Prevent disease by changing habits

• Be pessimistic

Where does companies offering access to genomes stands?

Google.org

• For-profit charity

• RE<C

• RechargeIT

• Predict & Prevent

• Inform & Empower

• SMEs

Google.org

• RE<C– Develop profitable Renewable Energy

Cheaper Than Coal– Wind, solar and geothermal– Will invest upwards of several hundred million

dollars

• See Video

Google.org

• RechargeIT– Plug-in electric vehicles – Reduce CO2 emissions, cut oil use, and

stabilize the electrical grid – Aim at 100 mpg– See data

Typ-1e from Aptera Motor300 mpg for first 120miles

$30,000

Google.org

• Predict & Prevent– use information and technology

to predict and prevent

infectious diseases– Factors to control

• Climate change • Deforestation• Rising international travel and trade• Poor areas

Google.org

• Inform & Empower– Public services in developing countries

• Clean water• Health care• education

– Empowered citizens and communities – Responsive providers – Informed decision-makers

Google.org

• Small and Medium sized Enterprises– Critical to economic growth

• Jobs• Competitive market

– Problem• “missing middle” in bank loan

– Boost investment in SMEs• lowering transaction costs • deepening capital markets to increase liquidity • catalyzing capital for investment

Google.org

• Lower Transaction Costs– Google will work on developing tools and systems to

make it easier for growth capital to flow to SMEs.

• Deepen Capital Markets– Google will invest in information tools and investment

mechanisms to increase liquidity in the market for risk capital.

• Catalyze Capital– Google will invest in funds, partner with financial

institutions, and directly support these firms to help make the business case for this sector and help make the market for new financial products and instruments.

Google SearchWiki

• Search page editing– Manipulate the rank– Remove/restore pages

• Commenting– Share review

• See video

Content-based Image retrieval

Sydney Opera House

Sydney Opera HouseEVERYTHING

Google Map

• Public Transport Information

• GPRS

• Cabspotting

• Can be evil!

Unbounded possibility

“Why not improve the brain? You would want a lot of compute power. Perhaps in the future, we can attach a little version of Google that you just plug into your brain. We’ll have to develop stylish versions, but then you’d have all of the world’s knowledge immediately available which is pretty exciting.”

- Sergey Brin

Don’t be limited by your imagination

THANKYOUEND