Post on 19-Jan-2015
description
the marketing revolution is here
Fusion 360
What’s in a Name?
• Fusing the latest forms of social media and tools
• A 360 perspective of effective marketing techniques– Engaging and
interesting the audience
Forums• Other media – Twitter updates,
newsfeed, catching infographics
• Writing – Blogs, stories, articles,
newsletters
• Video production– For YouTube and
company sites
The Difference
• Rather than overt and aggressive promoting, Fusion 360 creates engaging content– On the emerging
edge of media
• Interesting pieces means interested consumer
The Brains and the Brawn
• Invested team of creative innovators
• Constant influx of new minds
• Combined with stable and experienced editors
• Creates an unceasing flow of effective and relevant material
Strategy
• To design material that will be read and shared
• To create a bridge between company and constituency
• To stay on the edge of popular social forums and interactions
Content Marketing
• Meeting populous market on already prevalent channels
• A unique experience for constituency and clientele
• Forming balance of entertainment and advertisement within pieces
Snowball Effect
• More spread content– Digital ‘word of mouth’ via
shares, emails, posts etc.
• Recurrent readers/viewers– Subscribed to continuous
and informative content
• More recognition than competitors
Global Audience
• Larger base than any other marketing strategy
• A variety of constituency– Non-specific groups
• Mobile audience – Smartphones,
tablets, public wi-fi & 4G
The Future of Fusion 360
• Old forms of marketing are dying – Newspapers,
bulletins, billboards
• Internet, mobile access is spreading exponentially
• Jaded consumers expect more out of advertisements
• Must meet constituents on their grounds, on their terms
– Appeal to them by engaging and informing
• Social resources require creativity and constant evaluation