Fundraising for Startups - Startup Chile - June 2013

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Slides for my pre- demo day talk at Startup Chile. With some additional book recommendations.

Transcript of Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

WHAT THE RISE OF THE ANGELS MEANS FOR YOU

FUNDRAISING YOU+

PAUL SINGH

@paulsingh・paul@dashboard.io・resultsjunkies.com

@paulsingh #startupchile

500 STARTUPS

PAUL SINGH

@paulsingh・paul@dashboard.io・resultsjunkies.com

@paulsingh #startupchile

@paulsingh #startupchile

A (R)EVOLUTION IN THINKING

@paulsingh #startupchile

VENTURE CAPITAL IS A BUSINESS AND OPEN TO ATTACK BY “STARTUPS” WITH DISRUPTIVE NEW BUSINESS MODELS AND TECHNOLOGY.

-- NAVAL RAVIKANT (@naval)

@paulsingh #startupchile

RAISE MONEYWHY IS IT SO HARD TO

FOR ME?

@paulsingh #startupchile

THE ODDS ARE AGAINST YOU

EVERYONE ELSE IS RAISING MONEY TOO

@paulsingh #startupchile

FIRST IMPRESSIONS

MATTERGET AN INTRO. ALWAYS.

@paulsingh #startupchile

DON’T BE WEIRD

YOUR #1 GOAL IN LIFE (AND FUNDRAISING)

@paulsingh #startupchile

YOUR SOLUTION IS NOT MY PROBLEM

@paulsingh #startupchile

SOCIAL PROOFPATTERN RECOGNITION

RECIPROCITYCURIOSITY

||

RETURNS SCARCITY| | TRACTIONCURIOSITY

@paulsingh #startupchile

DEMO > DECK

@paulsingh #startupchile

GET TO YESTHEN TALK TERMS

@paulsingh #startupchile

ANGELLISTSO WHAT IS THIS

YOU SPEAK OF?

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

@paulsingh #startupchile

ACTIVITY FEEDYOUR PRIMARY GOAL IS TO GET INTO THE

@paulsingh #startupchile

IT’S ALL ABOUT THE FOLLOWS

@paulsingh #startupchile

REAL LIFE?YEAH, BUT HOW’S THAT DIFFERENT THAN

(IT’S NOT)

@paulsingh #startupchile

MAKE IT RAINI’VE THOUGHT WAYYYY TOO MUCH ABOUT THIS

TIPS, TRICKS, PLEASE DO’S, & PLEASE DON’TS

@paulsingh #startupchile

FOMO&

GREED

@paulsingh #startupchile

TIPS & TRICKS

@paulsingh #startupchile

TIPS & TRICKS

PITCH THE PROBLEM (demo FTW!)

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

be confident, without being a dick

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

angels != VC

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

angels != VC

faces > names && images > text

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

angels != VC

faces > names && images > text

investors are not banks

@paulsingh #startupchile

DO’S & DONT’SWHEN IN DOUBT, DO NOT INNOVATE IN FINANCE OR LEGAL

@paulsingh #startupchile

FUNDRAISING IS A PROCESS

@paulsingh #startupchile

BY IT’S NATURE, THE INTERNET UNDERMINED ANYONE WHOSE STATUS DEPENDED ON A PRIVILEGED ACCESS TO INFORMATION.

-- MICHAEL LEWIS

@paulsingh #startupchile

Demo Day Videos ⟹ livestream.com/500startups

Sample Pitch Decks ⟹ slideshare.net/500startups

Venture Capital 101 ⟹ venturehacks.com/archives

Investor Thoughts:

Brad Feld ⟹ feld.com

Fred Wilson ⟹ avc.com

Chris Dixon ⟹ cdixon.org

Mark Suster ⟹ bothsidesofthetable.com

angel.co/valuations and angel.co/salaries

@paulsingh #startupchile

YOUR KEY TAKEAWAYS

@paulsingh #startupchile

YOUR KEY TAKEAWAYS

Focus on Traction.

@paulsingh #startupchile

YOUR KEY TAKEAWAYS

Focus on Traction.

Learn to Communicate and Inspire.

@paulsingh #startupchile

@paulsingh #startupchile

ALSO...

@paulsingh #startupchile

ALSO... Distribution > Product

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Raise 12-18+ months of funding

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Raise 12-18+ months of funding

Learn the basics of VC economics

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Raise 12-18+ months of funding

Learn the basics of VC economics

Shameless plug: dashboard.io

@paulsingh #startupchile

WHAT THE RISE OF THE ANGELS MEANS FOR YOU

FUNDRAISING YOU+

@paulsingh・paul@dashboard.io・resultsjunkies.com

LEARN MORE:

events.dashboard.io/startupchile