Funding Resources: Face to Face

Making Connections: Spreading Your

Message via Social Media

Megan M. EngleSocial Media Manager

Michigan Nonprofit Association mengle@mnaonline.org

www.MNAonline.orghttp://MNAonline.wordpress.com

Twitter: @MNAOnline

About Me:

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http://www.slideshare.net/MNAOnline

Where This Presentation is Located:

What Is Social Media?

• Definition: “the use of electronic and Internet tools for the

purpose of sharing and discussing information and experiences

with other human beings.” - Ben Parr

http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition

• In other words, social media describes the tools people use and the ways people share ideas online.

SERVE STRENGTHEN

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A Great Resource for Basic Videos:

Examples of Social Media:

• Social Bookmarking

• Photo Sharing

• Podcasting and Video

• Blogging

• Feed Reading & Sharing

• Social Networking

What Is Social Bookmarking?

vs.

+ +

Traditional bookmarking

Social bookmarking

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Social Bookmarking – How Can It Be Used?

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http://www.flickr.com/MNAOnline

Photo Sharing

Photo Sharing – How Can It Be Used?

Photo Sharing – How Can It Be Used?

http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html

andhttp://www.flickr.com/photos/humanesociety/sets/72157604969275195/

http://www.flickr.com/photos/learning_community/collections/72157606633646747/

Photo Sharing – How Can It Be Used?

What are Podcasts and Vodcasts?• Podcast refers to the method of

distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers.

• Basically, a podcast is a downloadable audio recording and a vodcast is a downloadable video recording. Podcasts and vodcasts are generally produced as episodes in a series.

http://www.youtube.com/nonprofits

YouTube Nonprofit Channel Program

• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.

• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.

• Blogging is the practice of maintaining or adding content to a blog.

What is a blog? What is blogging?

http://mnaonline.wordpress.com

MNA’s Blog

Nuts About Southwest Blog

http://www.blogsouthwest.com/

Video/YouTube

Photos/Flickr

Blog

Poll

News Feed

• A form of blogging comprised of user-created brief updates ~ 140 characters

• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information

• The most popular microblogging service is currently Twitter – http://twitter.com/home

• http://twitter.com/MNAonline

What is Microblogging?

MNA’s General Twitter Account

http://twitter.com/MNAOnline

MNA’s Membership Coordinator on Twitter

http://twitter.com/Brandon_at_MNA

How Can Twitter Be Used?

• MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen

• We post links, reminders, and important information that we want our followers to see

• We also use our account to post questions and listen to what other Twitter users are tweeting

• We follow other nonprofits, MI residents, social media folks, etc…

• Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest

Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh

• Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info!

• MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!

How Do People Read Websites and Blogs?

• Two main ways: going directly to the site’s URL or subscribing (by feed or email)

• What does it mean to subscribe?• Instead of manually checking the site for

posts, whenever a user creates a new post, that new post gets dumped into your reader or email and alerts you that it is new.• Using a feed reader, you can put all of the

sites you like to read in one place, categorize them, and keep track of which of your favorite sites are posting new content. More organized than email subscriptions.

How Do People Subscribe?Step 1

Choose whether you want to subscribe in email or by feed.

or

??

Step 2

How Do People Subscribe?

Either sign up for an email address or sign up for a feed reader – popular ones

are Google Reader and Bloglines.

How Do People Subscribe?

or

or

Step 3

or

Find this… on the webpage and click…

Step 4

or

How Do People Subscribe?

Choose the reader you use or pick the email option…

What Does a Feed Reader Look Like?

What Does a Feed Reader Look Like?

What Does a Feed Reader Look Like?

What is Social Networking?

• People using the internet to connect with others online

• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies

• Today, we’ll be looking at three social networking sites: Facebook, MySpace, and LinkedIn

Facebook• Facebook is a social networking site

that currently boasts approximately 110 million active users

• The site is available to all persons with email addresses

• Today, we’ll be looking at three aspects of Facebook: groups, fan pages, and causes

http://www.facebook.com

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GROUP FAN PAGE

Facebook Groups and Fan Pages

Facebook Causes Application

http://apps.facebook.com/causes/?m=f053ea07

Facebook Causes in Profiles and Fan Pages

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7191206138

Facebook ASPCA Fan Page

http://www.facebook.com/pages/Nonprofit-Organizations/27795452714

Facebook Nonprofit Organizations Fan Page

Facebook Best Practices

http://www.diosacommunications.com/facebookbestpractices.htm

MySpace• MySpace is a social networking site

that currently boasts approximately the same number of active users as Facebook

• The site is also available to all persons with email addresses

• Today, we’ll be looking at the Nonprofit Organizations page and fundraising widgets

http://www.myspace.com

http://www.myspace.com/nonprofitorganizations

MySpace Nonprofit Organizations Page

http://www.myspace.com/aplaceforimpact

MySpace IMPACT

http://www.myspace.com/paypal

MySpace Fundraising Widget Page

MySpace Best Practices

http://www.diosacommunications.com/facebookbestpractices.htm

LinkedIn

http://www.linkedin.com/

LinkedIn is a business oriented social networking site aimed at

professionals.

Web 2.0 Best Practices Monthly Newsletter

http://www.diosacommunications.com/nonprofit.htm

What People Do On The Internet (By Age)

http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

TinyURL

http://tinyurl.com/

NPower Michigan Techguide Wiki

http://nptechguide.pbwiki.com/

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Where This Presentation is Located:

Thank you!!!!

Now, it’s time for a quick Social Media Exercise…