Front-End Ops and the OODA Loop:

A decision cycle time strategy forwinning in a hostile internet

environment

Erik Sowa, VP Engineering, ulive@eriksowa

esowa@ulive.comerik.sowa@gmail.com

uliveOnline video syndication

Front-End Ops

Observe, Orient, …

…, Decide, Act

OODA at Flowcon

Fundamental Secrets of Modern

Management

Col. John Boyd

Winning in Syndication

From monthly cycles…

To hours and minutes...

Enter Hostility

•Culture upgrade needed

Maneuver warfare

Einheit

Fingerspitzengefühl

Auftragstaktik

Schwerpunkt

Getting to seconds?

Thank You / Credits“Things went down we don’t understand, but I think in time we will… One way or another” –Robert Hunter

Learn more at FlowCon14 http://flowcon.org/flowcon-sanfran-2014/speaker/Erik+Sowa$50 off with code SOWA50

ulive.com: http://www.ulive.com/Phone Home: http://www.geograph.org.uk/photo/737491 Patrick De JodeOODA: http://commons.wikimedia.org/wiki/File:OODA.gifFlowcon tweet: https://twitter.com/eriksowa/status/396315927660097537 Chet Richards / Certain to Win: http://slightlyeastofnew.com/certain-to-win/ John Boyd bio: Robert Coram http://www.amazon.com/Boyd-The-Fighter-Pilot-Changed/dp/0316796883 Championship winning: http://commons.wikimedia.org/wiki/File:Championship_winning_09S.jpg Christopher FosterMonthly calendar: http://www.timeanddate.com/calendar Vandalism clock: http://commons.wikimedia.org/wiki/File:Vandalism_clock.jpg The Great Unwatched: http://www.nytimes.com/2014/05/04/business/the-great-unwatched.html Nathan Bedford Forrest: http://commons.wikimedia.org/wiki/File:NathanBedfordForrest.jpg Abel Streight: http://commons.wikimedia.org/wiki/File:Col._Abel_D._Streight,_51st_Ind._Inf._USA.jpg Panzer destruction:http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_101I-127-0369-21,_Im_Westen,_zerst%C3%B6rter_franz%C3%B6sischer_Panzer_Char_B1.

jpg Panzer bridge crossing:http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_146-1978-062-24,_Floing,_Pontonbr%C3%BCcke_%C3%BCber_die_Maas.jpg

Guderian: http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_101I-769-0229-15A,_Frankreich,_General_Guderian_im_Panzerwagen.jpg

Panzer officers:http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_146-1972-045-08,_Westfeldzug,_Rommel_bei_Besprechung_mit_Offizieren.jpg

Rommel with maps: http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_146-1972-045-02,_Frankreich,_Erwin_Rommel_und_Offiziere_mit_Karten.jpgDaisy focus: http://commons.wikimedia.org/wiki/File:Daisies-Focus.jpg by Alexmenk