From Team Collaboration to Transformation

Kevin Chatow

Director, Product Management

October, 2020

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

The world of work is changing

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People are using a mix

of collaboration tools,

apps and devices to

get their work done.

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

What if…team collaboration could

be simple, seamless, and unified?

Video

Whiteboard

People

Message Files

Meeting

Calendar

Before During After

AI

Our vision for radically better teamwork

AI

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Webex Teams: Modern Messaging Experience

Post GIFs and emojis, check read

receipts, view link previews, and more to

make work more human and intuitive

Use bots to reduce context switching and

complete tasks faster

Space created by an

external partner

Cross-functional

project space

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Bridges, not islands Making collaboration easy by integrating with the apps and tools you already use.

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

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SaaS-powered

workplaces use

an average of

34 apps but they are

islands of

information.

Source: BetterCloud: State-of-the-SaaS-Powered-Workplace

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Open and Extensible Platform

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Extend and connect Cisco Webex From simple integrations to custom development

Business users Basic developers

Webex App Hub:

Integrations & bots

Third-party solution

integrations

Workflow

connector tools

Webex for Developers:

APIs & SDKs

Advanced developers

No code, Out-of-the-box

Build your own and Integrate

Embed collaboration into web and mobile apps

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

A Developer Platform to help you build new apps/biz

APIs, SDKs and widgets to extend, embed and integrate Webex

into your customer’s environment

• Create spaces, post

messages

• Share screen/

whiteboards

• Bots, Integrations to

automate interactions

• Publish to AppHub

Teams

Meetings

Admin

Analytics

• Work with Meetings,

Events and Training

• Scheduling

• User Management

• Provide events to

admins (compliance)

• Licensing APIs

• Get Org details

• Get usage and

diagnostics data

analytics

• Time series

information for trend

analysis

• Intelligent workplace

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Drag and drop workflow creation

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Webex App Hub: Work smarter while you work together

Growing catalog of integrations and bots that

connect third-party tools with Webex Teams

Broad range of business-relevant categories from

social to enterprise

Support for third-party developer app submissions

Enterprise feature allows organizations to publish integrations

and bots that are available only to users in their own domain

Featured Integrations

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How did we get here?

Growing catalog of integrations and bots that

connect third-party tools with Webex Teams

Broad range of business-relevant categories from

social to enterprise

Support for third-party developer app submissions

Enterprise feature allows organizations to publish integrations

and bots that are available only to users in their own domain

Featured Integrations

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Key Learnings

• Massively valuable

• Hard to predict patterns

• It’s a full time job

Attempt #1

Build it Ourselves

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Key Learnings

• Patterns didn’t get any

more predicable

• Importance of path from

configurable custom

• Integration experience ≠

embeddable integrations

Attempt #2

Outsource to

Vendor X

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Key Learnings

• Only you know your

customers needs

• Find SMEs for each

workflow

• Don’t guess, iterate

Attempt #3

webMethods.io

Embed

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• Increased user retention

• Faster time to add and

enhance integrations

• Solid base for next phase of

highly interactive bots

Results

© 2019 Software AG. All rights reserved.

WEBMETHODS.IO EMBED

POWER UP YOUR PRODUCT

WITH IN-APP INTEGRATIONS

20 |

Out-of-the-box connectors for the

most popular SaaS apps 4

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EMBEDDABLE “HEADLESS” INTEGRATION WITH WEBMETHODS.IO EMBED

POWER UP YOUR PRODUCT

WITH IN-APP INTEGRATIONS

Fully-powered integration SDK for

embedding Integration into any application 1

Complete customization of the user

experience 2

Drag & drop service orchestration and

connectivity tools to fit any integration need 3

Example

21 |

Source: Forrester Waves

Software AG: The ONLY Leader for Hybrid Integration, API & B2B

IPAAS & HYBRID INTEGRATION B2B INTEGRATION API MANAGEMENT

© 2019 Software AG. All rights reserved.