From Kindles to OverDrive:Providing Popular eContent at

DukeTeddy Gray, Head of Acquisitions, Duke

Meg Trauner, Ford Library Director, DukeBill Verner, Head of Order Management, Duke

TRLN Annual Meeting , July 23, 2014

Kindle/OverDrive Comparison Ford Library Perspective Implementation Usage

Overview

Kindle/OverDrive Comparison

Kindles at Duke

First devices acquired by Perkins in 2010

Also available at Ford, MCL, Divinity, Lilly, and DUML

Huge success with patrons

Cumbersome acquisitions workflow No dedicated customer support Not device neutral Refreshes needed Mediated circulation Misleading circulation stats

Kindle Downsides

Books, audiobooks, music, and movies available

Device neutral One title/one loan 24/7 unmediated access

OverDrive Overview

OverDrive Pricing

Kindle Title: $11 OverDrive Title: $38

Cost Comparison

Kindle Title: $11 OverDrive Title: $38 OverDrive Title w/ hosting fee: $75

Cost Comparison

Kindle Title: $11 OverDrive Title: $38 OverDrive Title w/ hosting fee: $75 Accessible Kindle Title: $229 - $458

Cost Comparison

Initial OverDrive Collection

Launched May 2014 160 eBooks 132 audiobooks

Ford Library Perspective

Why collect business audiobooks?

Reinforces classroom instructionSupports job searchEnhances professional growth

Students ask: “How can I communicate so my ideas

are heard?”

“How can I make better decisions?”

“How can I understand my boss and coworkers,

when they are so different from me?”

MBA students travel extensively.

Fuqua’s three distance MBA programs:

Global MBA studentsCross continent MBA studentsWeekend MBA students

MBA & MMS students interview heavily worldwide.

Why OverDrive?

Audiobooks on OverDrive aredownloadable to personal devices.

Initial purchase of 90+ titles

Heavy use

75% of the OverDrive audiobook collection is checked-out

Buying 4-6 copies of most popular audiobooks

All of Malcolm Gladwell’s books are in the top 15 with Duke listeners.

Implementation

• Cataloging • Natalie

Sommerville• ERSM• Jacquie Samples

• Acquisitions• Teddy Gray• Bill Verner

Technical Services Implementation

Patrons access OverDrive content using Net ID

EZ Proxy Access

OverDrive offers free brief MARC record downloads w/in 24 hours of acquisition.

Cataloging

OverDrive titles can be accessed directly from Endeca search results.

Discovery

Patrons are taken from search results to title page in OverDrive.

Link From Catalog

• Selectors• Sara Seten Berghausen• Kelley Lawton• Meg Trauner

• WebX Team• Emily Daly• Sean Aery• Jacquie Samples

• Public Services • Ciara Healey• Hannah Rozear

• Publicity• Aaron Welborn

Selection & Public Services

Ford Library:•Web Team

• Carlton Brown• Yvonne Dittmar

•Publicity• Amy Brennan• Jane Day

Selection & Public Services

Selectors choose content through the OverDrive Marketplace website.

Selection

Acquisitions purchases content in selectors’ carts.

Acquisition

The eBooks portal page includes a link to OverDrive.

DUL Website Link

OverDrive promoted through internal announcements, blog posts, and campus media.

Publicity

OverDrive offers easy-to-use reporting on circulation, user traffic, and collection statistics.

Usage data

Usage

270 out of 292 titles have circulated 777 total circulations 600 total holds 74% of the collection is currently checked

out 322 unique users

OverDrive Usage

Kindle CPU: $18.58 (after 4 ½ years) OverDrive CPU: $26.50 (less than 3 months)

Kindle/OverDrive CPU

Thank You