from

HUGO & HENRY

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A REVOLUTIONARY NEW MARKETING TOOL FOR

HOTELS, RESTAURANTS, CLUBS, PUBS & BARS

If you are an hotel, restaurant, club, pub and bar owner and marketer…

• And to do it with a degree of subtlety, yet relevant impact…

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• It achieves this by acting as (and replacing) the ‘napkin round the bottle’, so can save on laundry costs, whilst at the same time carrying whatever message you want to communicate to consumers who are on your premises through its functionality as a drip catcher…

• Drip CoutureTM gives you the opportunity to get YOUR brand message – and not (just) the brands you are selling – in front of the consumer from the moment of purchase right through to the end of consumption…

• And provide a potential cost saving and easier serve for your establishment…

Drip CoutureTM comes in double and single-skinned versions… The outer layer provides a large (double-sided)

promotional area and is designed to be peeled off, read and actioned by the consumer…

The inner layer remains on the bottle and takes a (non-promotional) brand message / brand identification through to the point of use…

Both versions address the imperative to provide a competitive edge and build / maximise brand loyalty…

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In a competitive marketplace, Drip CoutureTM provides an effective means of communicating with your patrons about the correctness of having chosen your establishment…

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At the Point of Use…

And, by doing this, provide added confidence for the consumer in having made the decision to spend time and money with you by increasing the ‘certainty of satisfaction’ (and, in a social context, peer approbation)…

And can address any lack of consumer knowledge about your position in the marketplace and your points of difference……

Whether served at the bar, or in the restaurant, or private or public room, or in the bedroom using room service…

And can give your marketers an opportunity to promote your brand and your offer away from the venue itself……

With Drip CoutureTM you’re only limited by your imagination

Puts YOUR company / ‘philosophy’ / information, trade-ups, offers, bounce-backs, cross-range / cross-estate offers, free / money off offers / price reductions, instant or web-based offers / brand drivers, restaurant / menu examples, meals out / days out offers, trips and holiday competitions, and even legal / policy messages in front of the consumer…

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• Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner):

• ‘Fixed’ inner layer (functions as drip catcher) – single-sided message carrying area around the neck of the bottle:Puts YOUR brand / company logo, plus web address /

link, plus key company / brand statement / strapline in front of the consumer right through to the moment of – and right through to the end of – consumption of the product…

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For brand owners and marketers who buy into the Drip CoutureTM proposition:

• Meets a marketing need: a simple, one-size-fits-all (75cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty…

Bordeaux shape Alsace shape Burgundy shape

Portuguese shape

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• Patented and design protected – Drip CoutureTM is a step change from the old wine neck collar as a promotional device…

• Client advantage accrues from the fact that it’s difficult to copy in a technical / production sense – the materials used and tight tolerances required…

• No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner…

• No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span…

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• Innate functionality is simple to understand in a consumer context (easy ‘appeal’)…

• Largely environmentally-friendly (recyclable)…

• No regulatory approvals required…

• Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to YOUR consumer…

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Which other medium can take YOUR brand message from the

point of sale right through to the point of use so cost-effectively and

with such consistent and long exposure to that message?

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www.hugoandhenry.comNathan Long, Managing Director

Roddy Kane, International Commercial Director

+44 (0) 20 8906 6771(first)name.

(second)name@hugoandhenry.com