from foodservice to retail?

Patrick O’Flaherty

FRESH PURE ORGANIC - Juices & Smoothies

Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic

2002 – Gold at The Great Taste Awards

2003 - Voted UK’s Best Organic Soft Drink

2004 - Winner of London’s most environmentally friendly company and Organic Food Awards

2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards

2006 - Gold, Silver and Bronze at The Great Taste Awards

2007 - Finalist at Beverage Innovation Awards

2008 - Finalist at Beverage Innovation Awards

key learnings…

5

…such a long way to go!

1

Organic represents approx 2.5% of the Food & Drink market

……but what about the ‘Out of Home’ market?

represents around 30% of the total Food & Drink market (in the US it is around 45%)

grew by 5% in 2007 to £38bn

focus is on Health and Convenience

Organic of represents around 0.5% of this market so fantastic opportunity for the Organic sector……

…just being ‘sustainable and organic’ is not

enough…

2

‘consumer-appeal’ ‘taste’‘sustainability’

‘healthy’‘Innovation!’ ‘quality’

‘ethical’

…highlight the benefits beyond your product…

3

health & convenience

point of difference

offer solutions

corporate social responsibility

the ever changing, ever growing green

consumer …

4

Source: Business Insights

Key features influencing consumers to purchase ethical products over the next 5 years

NGD …be green with innovation

5

thanks for listening…

patrick@RDAorganic.com