Post on 14-Apr-2017
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FROM FIELD STUDYTO PIXEL PEEPING
• Senior User Experience Consultant
• User Research Evangelist
• Humanities + Ph.D. à Problems aren’t the problem. Solutions are.
Who Am I?
OGINENERGY
LEGOGROUP
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HOW WE WORK
GOAL
DOMAIN
PRODUCT
DESIGN &DEVELOP
LAUNCH
Understand business idea
User analysis Tech analysis
Client involvement
Design concept Overall specification
Client involvement
Complete design Develop
Test
Vision & goalsScope of project
AlignmentKnowledge transfer
LISTEN
LEARN
SPECIFY
DO
Insights Continous validation
Alignment Alignment
Business
Domain
Developments
Business
Domain
Developments
Gap
Gap
Gap
Business
Domain
Developments
Gap
Gap
Gap
UX
Business
Domain
Developments
UX
T
T
HOW I CAME TO REALIZE THAT
UX DESIGNERS ARE PSEUDO EMPATHETIC, DELUSINAL, DOPAMINE JUNKIES
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
Holistic View vs. Vertical SlicesVision vs. Iteration
The T Problem
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
The Socratic Paradox
Business
Domain
Developments
UX
You Are Not Alone..
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November 12th 2015
Nikolaj Gandrup Borchorst
ngb@mjolner.dk +45 4195 3629
Senior User Experience Consultant, Ph.D.User Research Evangelist