FromCrea)vity

toInnova)on

Everymorninginthesavannah…

Agazellewakesupandthinks…

“TodayIhavetorunfasterthantheLionifIwanttolive!”

Atthesame)me…

Alionwakesupandthinks…

“Arrf!TodayIhavetorunfasterthantheslowestgazelleifIwanttolive!”

“Itdoesn’tmaDerwhether you area gazelle or alion…”

“…you need torun fastereverym o r n i n g t osurvive.”

Thisisexactlywhathappensinourprofessionallife

Wefacechaos

Uncertainty

Pressurefrommarket

Andcompe;;on

Facingthis,weneed…

tobemore

flexible,

torunfaster.

R u n n i n gf a s t e rmeans…

Crea)vityandinnova)on

Innovatetosurvive

it’sanecessity,notanop)onnor

aluxury.

Stay hungry ! Stay foolish !

Steve Jobs

Crea)vityvs

Innova)on

Innova)oniscrea)vitymade

useful

“Innova)onistheprofitableimplementa)on

ofideas”

Soweneed…

Ideas

and…

Ac;onplans

Butnotatthesame)me.

Don’tmix…

Workshopsession

and…

Crea)vitysession

1Unleashcrea)vity

Crea;vityistobringoutideaswhichwehaveinside.

Crea;vityislotabouttobemoreyourself

Breaktheusualwayofthinking

Inventorsareordinary

peoplewhothinkin

extraordinaryways

Everyoneiscrea;ve

Ingroupwegofaster

Not“expertsonly”

Invitedifferentpeople

Remember:weneednewideas

5promoters

Thinklikesomeone

else

N°1

Buildonothersideas

N°2

Quan)tywins,notqualityN°3

WorkingroupN°4

HavefunN°5

Thelastpromoter,butnottheleast

Stay hungry ! Stay foolish !

Steve Jobs

2Toolscanhelp

Ifyouronlytoolisahammer,everyproblemlookslikeanail.

Tools:crea)vitytechniques

DifferentproblemsDifferenttechniques

Crea)vitytechniques:

SCAMPER,635,MFC,etc.

Then,howtotransformideas

intoinnova)ons?

3Throughaninnova)onprocess

“Innova)onrequiresinterplaybetweenaproduct

offeringandamarket”

Step 1 Establish criteria

to sort ideas

Step2Selecttheidea

Step3Promoteandsellidea

Thechallengeistointroducetheseideassuccessfully

toamarket.

Toconclude…

Innova)oncanoccursanywhereinthefirm’sbusiness

byanyone

Good i d e a s a r e n o t a d o p t e dautoma;cally.Theymustbedrivenintoprac;cewithcourageouspa;ence.

Courageous

GalileoGalilei(1564‐1642)

Pa)ence

AlbertEinstein(1879‐1955)

“If you're not

failing every now and again,

it's a sign you're not doing

anything very

innovative.”

Innovatetosurvive

it’sanecessity,notanop)onnor

aluxury.

Stay hungry ! Stay foolish !

Steve Jobs