From Content to Close: Selling Extraordinary Spaces with VR

Post on 16-Jan-2017

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Transcript of From Content to Close: Selling Extraordinary Spaces with VR

From Content to Close: Selling Extraordinary Spaces with VR

Emily Olman, FounderHopscotch Interactive

Emily OlmanFounder, Hopscotch Interactive

15+ Years in New Media MonetizationMBA, BA

1998 2015- 1999 2003 2011

@hopscotch_biz#hopscotchinteractive

2 Key Questions: 1) How can I best help someone sell spaces?

2) Can I make them more successful?

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Tool kit: Matterport 3D Pro

• Built-in HDR, and 1920x1080 downloads• Infrared scanning technology• Captures textures and 3D mesh• Automatic stitching• Generates OBJ file of model• Proprietary editing software• Subscription cloud-based storage• Converts to VR• Many people’s first VR content

@hopscotch_biz#hopscotchinteractive

@hopscotch_biz#hopscotchinteractive

Market Traction

Extraordinary Locations

Greenbaum House, Filming Location, Rancho Mirage, California

West Oakland Live/Work Architectural Masterpiece, Michael Tolleson, Oakland, CA

Extraordinary Real Estate

Weddings & Corporate Events, Sonoma County, California

Extraordinary Venues

Krewe of Kolossos, New OrleansCurated Short-term Rentals, Pop Pad Berkeley

Extraordinary Visits

Challenges All Properties Share

• Visualization is hard• Markets are seasonal• Prospect located elsewhere• Photos lack context• Fiercely competitive markets• Time is scarce• Mistakes are expensive

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What VR Solves

• Time-shifting• Place-shifting• Relational, 360° experience• Impactful, and persuasive• 1st person experience, “I was there”• Reduces risk• Enables a decision-making environment

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Content’s Added-Value

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Case Study: California Real Estate Listing

Hillside Gardens ApartmentsEl Cerrito, California

Estimated $8.25 Million

International marketing planned,

including China@hopscotch_biz#hopscotchinteractive

26 Units

Solution-Led Recommendations

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What I’ve Learned

• Ironically, VR must be experienced• B2B clients want and need scalability• Different platforms excel with different uses: i.e.

built spaces vs. new construction• Experimentation and collaboration are essential• Learning by doing is best• Successful, happy clients = repeat business

@hopscotch_biz#hopscotchinteractive

@hopscotch_biz#hopscotchinteractive

emily@hopscotchinteractive.com www.hopscotchinteractive.com