From camera to lenses

NIKON

Module 1

THE NIKON BRAND

NIKON TRAINING

KC-MKG APHQ-SEPT 2000

1. The Nikon Brand

• (1) Who is Nikon ?

• (2) Nikon : A strong Brand

• (3) Nikon lenses : A complete range

• (4) Joint Venture : Nikon Essilor Co Ltd

The Leader in the optical industry

• Established in 1917

• Mitsubishi Group

• 6 750 employees

• Pioneer and leader in the optical industry

Nikon’s knowhow :High Precision Optics

Microscopes

Frames & lenses

Steppers

CamerasSurveying instruments

73% 68%67%

24%

80%

0%10%20%30%40%50%60%70%80%

Top of Mind

Aided

Nikon : A Brand people KNOW

Source : Omnibus Survey among consumers

Taylor Nelson Sofres - Singapore 2000

Nikon : A Brand people TRUST

Source : Study among spectacle lens wearers

Taylor Nelson Sofres - Singapore 1998

Nikon

Hi-tech/Innovative 62

High quality 61

Well established 60

Easily Available 50

Affordable 38

Close to me 24

Expensive 2

Don’t know 11

Nikon : A Brand people PREFER

• Yearly survey by the Reader’s Yearly survey by the Reader’s

DigestDigest

• Yearly survey by the Reader’s Yearly survey by the Reader’s

DigestDigest

Nikon : A Brand people PREFER

SuperBrand Winners

Camera: Canon

(35mm/Compact/SLR) Nikon

Olympus

Camera: Canon

(35mm/Compact/SLR) Nikon

Olympus

Total AsiaTotal AsiaTotal AsiaTotal Asia

Camera: Canon Canon

(35mm/Compact/SLR) Nikon Nikon

Olympus Kodak

Camera: Canon Canon

(35mm/Compact/SLR) Nikon Nikon

Olympus Kodak

SingaporeSingaporeSingaporeSingapore IndonesiaIndonesiaIndonesiaIndonesia

www.rdasiasuperbrands.com

The Nikon Brand

• Who is Nikon ?

• Nikon : A strong Brand

• Nikon lenses : A complete range

• Nikon Authorized Dealers : An original scheme to distribute branded lenses

From camera to lenses :common qualities

• Clear image

• Sharp focus

• Lightness

• Small / thin

• Durable / strong

NIKON : Easy to sell

• The Nikon name will strike your customers

• Nikon is a brand people TRUST for its premium quality

• NIKON makes it easy for you to sell premium products

Nikon certification of Authenticity

All Nikon Aspheric lenses are :

HMC

Engraved for easy identification

Delivered with a certificate of Authenticity for your patient

Nikon Engravings

• Engravings on each lens

• To prove the authenticity

NC

Nikon : Easy to sell

• The Nikon name will strike your customers

• Nikon is a brand people TRUST for its premium quality

• NIKON makes it easy for you to sell premium products

To know more…..

www.nikon.com

www.essilor.com.sg