From Apples to Augmented Cognition (Current and Future Trends in Mobile)

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There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedentedlevels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles. Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.

Transcript of From Apples to Augmented Cognition (Current and Future Trends in Mobile)

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Copyright Paul Golding, 2011http://wirelesswanders.com

“From Apples to Augmented Cognition”Current & Future Mobile Trends

May 2011

Friday, 13 May 2011

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Some numbers:21 years in mobile16 patents (mobile chip design)5 continents4 books1st mobile apps co. in Europe1st mobile internet portal1st push email solution

*connFu is a cloud-telephony platform

Why listen to this guy?

Paul GRoles:Mobile Product StrategyDeveloperChief Apps Architect MotorolaAdvisor to corps !10k - !10BFounded the O2 IncubatorMentor at Springboard IncubatorconnFu* Master at O2

Friday, 13 May 2011

3Written a few books...

Innovationis for

Everyone

31 innovationhabits

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I shouldcall Bob

Not so long ago we didn’t “need” mobiles...

Friday, 13 May 2011

5From Islington to Iran

Mobiles are everywhere

Friday, 13 May 2011

6Indoors and outdoors, they consume attention...

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“fish don’t know water exists... until beached”

Marshall McLuhan

ImmersiveAnd we need them like a fish needs water...

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In 59 countries:

>

A device most of us have most of the time...

Friday, 13 May 2011

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Global textmessages

200,000per second

Six Trillion

A global communication phenomenon

Friday, 13 May 2011

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The average teensends or receives

text messagesevery month

A lot of communications power...

Source: comScore

Friday, 13 May 2011

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The average teensends or receives

text messagesevery month

3,33915 s per text ~ 14 hours of attention

(15-24 yrs average 9 hours per month SN sites)

A lot of communications power...

Source: comScore

Friday, 13 May 2011

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Things we carry...The carry principle...

Friday, 13 May 2011

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Things we carry...The carry principle...

Friday, 13 May 2011

12The “pre-history” of mobile...

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A is for...The mobile is dead...long live the...

2007...

Friday, 13 May 2011

14There’s an app for that...

2009...

A is for...

Friday, 13 May 2011

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Copyright Paul Golding, 2010

Texting, talking

Mobiles are “everyware”

A new era of mobile...

Doing

(Voice + Text + Data)

Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiLocate “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuffDo everything?

Friday, 13 May 2011

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Source: comScore

The trend is apps...

40% UK 35% UK

Friday, 13 May 2011

17Visitors from Planet Google...

A is for...Friday, 13 May 2011

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Apples

Copyright Paul Golding, 2010

The consumerization of smartphones...

Friday, 13 May 2011

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Apples

Copyright Paul Golding, 2010

AndroidsThe consumerization of smartphones...

Friday, 13 May 2011

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Apples

Copyright Paul Golding, 2010

Androids

Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK)

~70% growth

The consumerization of smartphones...

Friday, 13 May 2011

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Apples

Copyright Paul Golding, 2010

Androids

Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK)

~70% growth

“everyware”

The consumerization of smartphones...

Friday, 13 May 2011

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+951% EU5

+115% EU5

Source:Asymco

(via VisionMobile, Tomi Ahonen)Source:

comScore

“platform wars”And now mostly a 2-horse race...

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...of the revolution

Millions of transistors!

Moore’s Law...

1 GHz

Hidden engine...

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What we really carry...21

A computer!

We carry a computer all day long...

Some metal...

Some leather...

Friday, 13 May 2011

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Inert

COMPUTER#two

COMPUTER#one

Actually, we carry two of them...

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!"#$%&'()*+(,

!-./0&1"2+-3$-/*,

4-.2$&56',

7"+*2%"-/&'-)3(88,

4-.2$&4*)3*+(%.+*,

1-%"-/&922*:*+-)*%*+,

;*)-%*<8*/8"/#&=:.*%--%$,

But it’s more than just a computer...

A computer with senses...Friday, 13 May 2011

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!"#$%&'()*+,,-./

!

"

#

$

Augmented Reality

We can surf the real world...

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25Real-world connectivity

Money

Access

Body

Engines

Metering

Control

Security

Friday, 13 May 2011

25Real-world connectivity

Money

Access

Body

Engines

Metering

Control

Security

Friday, 13 May 2011

26Today we carry these...

Friday, 13 May 2011

27Tomorrow we carry this...

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!""#$%%#&'()*+"',,%-&.%/0112003/20/

%45"&(+%!6&."***

%7&"-!%"68#6.&"'.6%**

%!986%75:;97+%**

%".&5:6.+%76&.%**

There’s a URI for that...

Internet of Things

Friday, 13 May 2011

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!""#$%%#&'()*+"',,%-&.%/0112003/20/

%45"&(+%!6&."***

%7&"-!%"68#6.&"'.6%**

%!986%75:;97+%**

%".&5:6.+%76&.%**

There’s a URI for that...

Internet of Things

Friday, 13 May 2011

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!"#$%&'"

(%)!#*"

!"#$%&'"

+!),"((&-*

!"#$%&'").%+.%

/&(%!&0.%"12("-()!2*!&1(

“Sensor Net”

Streaming sensor data to the cloud...

Big Data!

Creating value from unthinkably large amounts of data

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Inert

!"#$%&'()*+(,

!-./0&1"2+-3$-/*,

4-.2$&56',

7"+*2%"-/&'-)3(88,

4-.2$&4*)3*+(%.+*,

1-%"-/&922*:*+-)*%*+,

;*)-%*<8*/8"/#&=:.*%--%$,

TheCloud

Which is smarter?

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“Real Right time”Right-time Web

Social stream

Information stream

Entertainment stream

Event stream

Sensor stream

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!"#$%&'()*+(,

!-./0&1"2+-3$-/*,

4-.2$&56',

7"+*2%"-/&'-)3(88,

4-.2$&4*)3*+(%.+*,

1-%"-/&922*:*+-)*%*+,

;*)-%*<8*/8"/#&=:.*%--%$,

Connected to streams in the cloud...

TheCloud

Social stream

Information stream

Entertainment stream

Event stream

Sensor stream

Friday, 13 May 2011

What is smart?

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Augmented cognition:

Person + right-time computer ! personalized computing

= new person!

The augmented human...

Smartphone = smarter peopleFriday, 13 May 2011

35Where are we headed?

100 GHz100 Mbps100 TB

The not-so-distant future...

Just imagine the possibilities...Friday, 13 May 2011

paul@wirelesswanders.comwirelesswanders.com

@pgolding

(C) Copyright Paul Golding, 2010

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Thank You

Friday, 13 May 2011