Post on 18-Jan-2016
description
FRESH FRUIT & VEGETABLE PROGRAM
Lindsay GaucherKSC Dietetic Intern2013 Independent Study
A little background…
In 2012, Barrett Hill Farm began an on-site fruit & vegetable delivery program with 2 local companies – Flir & Parker.
The 2012 program had: Limited employee participation Employees who expressed lack of time & knowledge to prepare meals and that too much produce was received
www.barretthillfarm.com
PROJECT GOALSThe objectives of this
Independent Study project: Collect information from the Flir and Parker employees to assess factors related to program participation
Incorporate creative ways to enhance the original fresh fruit and veggie program
Review Flir and Parker employee response data to better meet the needs of the employees for the 2013 program
Images retrieved from: www.barretthillfarm.com
SOME FAST FACTSFLIR
44 participant surveys received
Ages 25-64 years old Respondents were:
75% female/25% male 80% do the shopping 89% spend $10 or more on
produce 67% do the cooking 53% eat at home 3-5
days/week 53% participated in the
program last year 83% WILL participate this year
PARKER 56 participant surveys
received Ages 27-66 years old Respondents were:
40% female/60% male
71% do the shopping 71% spend $10 or more on
produce 58% do the cooking 51% eat at home more
than 5 days/wk 46% participated in the
program last year 80% WILL participate this
year
What Fruits & Veggies Do You Like?
FLIR
97 89 89 88 86 83 81 80 78 78
0
20
40
60
80
100
120
PARKER
9695
9189
8886 86 86 86 86
80828486889092949698
Where Do You Do Your Grocery Shopping?FLIR
25
61
0
14
0
10
20
30
40
50
60
70
PARKER
36
53
29
0
10
20
30
40
50
60
How Would You Rate Their Cooking Skills?
PARKER
7
89
4
0102030405060708090
100
Begi
nner
Goo
d C
ook
Do
NO
T lik
e to
coo
k
FLIR
11
83
6
0102030405060708090
What is the Biggest Challenge When it Comes to Preparing a Healthy Meal?
FLIR
69
3931
11
01020304050607080
PARKER
76
44 42
13
01020304050607080
FLIR – 83% say YES! I enjoyed getting the fresh, good
quality produce!
Convenient and timely way to get more fruits and veggies, BUT can we choose what comes in the bag??
Price will be a factor
It will depend on the size of the bag as some of the bags had too much produce, so there was a lot of waste
I’d like to try something new!
As a family, we want to try to eat healthier
PARKER – 80% say YES!
Would like to learn and try new recipes for myself & my family
Quality and freshness can’t be beat
The quantity is just too much for just two of us
Pricing and variety are a factor to contribute to my decision making and purchasing this year
Prefer non pre-packaged bag
I like fresh food!!
I would like to cook with new produce items rather than the typical ones I buy at the supermarket
DO YOU THINK YOU WILL PARTICIPATE IN THE
PROGRAM THIS YEAR…WHY OR WHY NOT?
Employees at Flir and Parker can: Purchase seasonal, local, farm fresh produce at a decent price Visit Barrett Hill Farm, and participate in farm events & activities Try new fruits & vegetables to incorporate into the everyday diet Learn recipes and cooking techniques that are quick, easy, and healthy
2013 Program Participation
Image retrieved from: www.barretthillfarm.org
Conclusion & Recommendations
Communication & collaboration with Flir & Parker will positively impact Barrett Hill Farm & the employee participants
Active commitment by Barrett Hill Farm to target and tailor employee needs will enhance this year’s program
Ongoing evaluation to assess the program’s needs will continue to motivate present and future employee participation
THANK YOU!