Hello!How is everyone doing?

FreshDirect "Our food is fresh. Our customers are spoiled"

www.freshdirect.com

Background:Started in NYC in 2002Online grocery store that delivers to homes and officesThey’re known for their fresh food and pricesThey’re known for their organic food and locally grown items They also offer Kosher and Gluten-Free Food

Problem?Just started servicing in Philadelphia and lack AWARENESSTheir popular in NYC due to most New Yorkers not owning cars and traveling mostly by bus and train.

Target Audience: Parents with kids from infants to kindergartenersHHI - $25,000 to $75,000Full time Workers or fulltime homemakers

Have at least a Bachelors degreeTech savvyGood with smartphones

Target Audience Cont’d:Meet Angelia Davis! Her Adorable Kids!

The Big IdeaPeace of MIND!

Benefits:FreshDirect offers the freshest food delivered daily. (produce/seafood)Bread made fresh everydayInvolved with local farmers for their produce and meats They have a “100% satisfaction guarantee, with every order”Easy to navigate website and mobile app

Target Audience:Meet Angelia Davis! Her Adorable Kids!

The ToneUpliftingWarmCaringComfortingPersonal Confident

FreshDirect "Our food is fresh. Our customers are spoiled"

Any Questions?