Post on 04-Jul-2015
F r e n c h 4 Gnew technology, new challenges, new battles
Antonin Lacaton & Jérémie Poiroux
Antonin Lacaton & Jérémie Poiroux
What is 4G/LTE ?
Long Term Evolution
Speed : 100 Mb/s - 1 Gb/s
New frequencies : 800 MHz - 1600 MHz - 2800 MHz
Antonin Lacaton & Jérémie Poiroux
4G/LTE : What’s happening abroad ?
Paradox in Europe
2009 : First 4G network in Sweden and Norway
2010 : First 4G-compatible mobile phone sold
Antonin Lacaton & Jérémie Poiroux
4G/LTE : What’s happening abroad ?
Different issues for large countries
Antonin Lacaton & Jérémie Poiroux
4G/LTE : What’s happening abroad ?
Disparities in Middle-East
Antonin Lacaton & Jérémie Poiroux
4G/LTE : What’s happening abroad ?
5G in Korea
best 4G coverage in the world
Antonin Lacaton & Jérémie Poiroux
4G in France
Antonin Lacaton & Jérémie Poiroux
Historical context
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
A price war
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
A price war
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
A price war
from 25-30 €
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
A price war
from 19,99 €
Mobile Virtual Network Operator
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Unequal infrastructuresnumber of 4G antennas
5392
3879
1013
700
Source : ANFR (National Frequency Agency)
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Unequal infrastructuresFree 4G Coverage Map
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Unequal infrastructures
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Marketing, again and again...
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Marketing, again and again...
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Marketing, again and again...
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Marketing, again and again...
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
Marketing, again and again...DATA consumption
15 megabytes / hour
150 megabytes / hour
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
And in real life ?
theoretical speeds
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
And in real life ?
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
And in real life ?
20 times faster than 3G
Antonin Lacaton & Jérémie Poiroux
4G in France : marketing ploy or real technical revolution ?
And in real life ?
3G : 10 minutes
4G : 20 seconds
Antonin Lacaton & Jérémie Poiroux
4G in France : accessibility
Antonin Lacaton & Jérémie Poiroux
4G in France : accessibility
Antonin Lacaton & Jérémie Poiroux
4G in France : accessibility
Antonin Lacaton & Jérémie Poiroux
Conclusion
3G 4G