Post on 01-Nov-2014
description
Freedom from IT: How to Give Power Back To Marke8ng &
Merchandising Teams
Presented by Sponsored by
#HolidayCCS
About CCS 2014
ü 7 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
Big Data & more
ü Featuring industry
analysts and consultants
ü Free for Retail executives
ccs.retailtouchpoints.com/holiday-2014
#HolidayCCS
Follow The Webcast On Twi:er
#HolidayCCS @ConnectConsumer @RTouchPoints
@MozuCommerce @IDCRetailCIO
#HolidayCCS
About Retail TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with
relevant, insightful content
ü Free Resources such as White
Papers, E-book, Webinars,
Research and Podcasts
www.RetailTouchPoints.com
#HolidayCCS
BrightTALK
#HolidayCCS
Today’s Panelists
Miya Knights Senior Research Analyst, IDC Retail Insights
Debbie Hauss Editor-in-Chief Retail TouchPoints
MODERATOR
Mike Haze Director Of Product Management, Mozu
Freedom from IT: How to Give Power Back To
Marketing & Merchandising Teams Miya Knights, Senior Research Analyst
IDC Retail Insights, Thursday, 18th September 2014
The changing enterprise IT landscape
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 8
New bases of competition
5 ‘I’ consumers • Instrumented • Informed • Interconnected
• Omnichannel • Commerce • Transparency • Offer Orchestration
• Analytics • Next Best Action • Socialytics • Collective Intelligence
• Shopping apps • Living apps Social merchant
Stores as Centers for Omnichannel Orchestration
Collaboration
#1: Four pillars of the 3rd platform— big data, cloud, social, and mobile — will accelerate transformation of retailing
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
The Five “I” Shopper
§ Instrumented - Through mobile devices
§ Informed – Through “Always-on” internet access
§ Interconnected – Through social communities
§ In-place – In-store, in public, or at home
§ Immediate – In their ability to take action
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
Customer Centric Transformation
Customer Centric Transformation - Inhibitors
• Conflicting C-level initiatives put pressure on ability of IT to keep pace
Investment Priorities
• Demand for real-time analytics • Mobile engagement imperatives
Pace of change
• Speed and quality of customer insight stymied by lack of analytical agility
Poor IT/LOB collaboration
The Omni-channel Consumer influences new retail IT model – O3
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
Omni-channel Commerce Pulse
Marketing Merchandising
Loyalty Analytics
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
Omni-commerce Digital Checklist
Scalability & resilience
Intuitive interface
Partner ecosystem Open APIs Template
development
Thank You!
© IDC Retail Insights Visit us at IDC-ri.com 16
Miya Knights Senior Research Analyst IDC Retail Insights mknights@idc.com +44 (0) 20 8987 7174 (office) Twitter: @mazzaknights
Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of IDC, copyright 2014. Reproduction is forbidden unless authorized; Contact permissions@idc.com for information. All rights reserved.
Confidential and Proprietary Information
PUTTING CONTROL IN THE HANDS OF MARKETERS
Confidential and Proprietary Information
Showcase: Mystic Sports
Jenny Head of Commerce, Mystic Sports
Confidential and Proprietary Information
Relevant Customer Engagement
Confidential and Proprietary Information
Scaling to Deliver Relevant Customer Engagement
MASTER CATALOG
Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER!Customer receives discount based on unique shopping habits
Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER!Customer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMER Customer receives unique discount based on shopping history
Confidential and Proprietary Information
Empowering Marketing & Merchandisers Business users should demand the power to deliver better, more relevant experiences that convert.
v
Site and "Channel Definition
Promotion Management
Customer "Data "
Management Catalog
Management
Confidential and Proprietary Information
Mozu Overview
ü Converge Commerce + Content
ü Predictable Pricing
ü Multi-Brand, Multi-Site
ü Omni-Channel Capabilities
ü Mobile by design
ü API-first
ü Multi-Tenant SaaS
ü Open Source"SDKs
Built for Business Designed for Innovation
Confidential and Proprietary Information
Curious to see how Limitless Commerce can empower your marketing team?
Let us show you.
Request a demo at mozu.com
#HolidayCCS
Q&A
#HolidayCCS
Q&A / Panelists
Miya Knights Senior Research Analyst, IDC Retail Insights
Debbie Hauss Editor-in-Chief Retail TouchPoints
MODERATOR
Mike Haze Director Of Product Management, Mozu
#HolidayCCS
Thank You For Joining Us
The next session in this series…
5 Steps to Deliver the Fastest Mobile Shopping Experiences this Holiday Season Today at 2PM ET / 11AM PT
ccs.retailtouchpoints.com/holiday-2014