How To Get Media AttentionFor Your Business

FREE Publicity!

Infusionsoft, Small Business Evangelist

Smart Hustle Magazine,Publisher

Author, “Facebook Guide to Small Business Marketing” (Amazon.com best seller), Event producer, speaker, journalist, piano player, FBI Citizens Academy graduate and more

@RamonRayramon@smarthustle.com

4

@ramonray

Ramon is not a professional “media guy.” He’s a “regular guy

” who’s had media success.

Current Marketing Options

• Advertising • Word of Mouth • Social Media• Networking

Benefits of Media Exposure

• Credibility• Thought Leader• Brand Exposure

BEST PRACTICES FOR MEDIA EXPOSURE

Follow Your Customers

What media are they reading, watching,listening to?

Know the Media (Print, Online, TV)

Deadlines, editors, stories they like, special sections, etc.

Know the decision maker (editor/producer)

Editors/producers assign stories to staff journalists and freelancers

Know the Journalist

Journalists write the stories and are looking for sources, quotes, insight, etc. They have feelings too.

Timing Your priority is not their priority; respect deadlines

CREATE YOUR OWN “SHOW”Audio (Podcast), Video (Youtube)

UNDERSTANDTHE NEWS EQUATION

YOUR OPP!

What Makes Good News?

• Statistics and Trends• Commentary on news of

the day• Charity Work• New Services & Products• Your Customers

Be Attractive To Journalists

• Appear Knowledgeable• Be Knowledgeable• Be exciting and passionate (it’s

contagious)

How to APPEAR Knowledgeable? Plenty of Online Content (thought

leadership), Events and other Media Coverage

PERSONAL WEB SITEAka RamonRay.com

AWESOME PICS AND IMAGES

Headshot by Jason Gardner – jasongardner.net

WANT TO BE INVITED AGAIN? ACE THE INTERVIEW.

The Interview

• Speak clearly• No jargon• Be for real• Be informative but brief.• SOUND BITES• Use numbers / data• Give stories & examples• Be prepared

SHOULD YOU HIRE A PUBLICIST?

Should you hire a publicist?• Do you have a good

story?• Do you have

something to say?• Have you attempted

your own press?• Why do you want to

hire a publicist?• What is their

experience and track record?

How To Begin?

Text the word “Ramon” to the number 96000 for a copy of today’s presentation

How To Begin?

1. Be well spoken2. Look for story angles in everything related to

your business3. Develop relationships with journalists4. Make the offer to contribute to their stories5. Develop your own “media” (blog, video, etc)6. Establish great online presence

http://babygotbooked.com/

Geeta Nadkarni

How To Get Media AttentionFor Your Business

FREE Publicity!