FPS Clients and Services

Post on 29-Nov-2014

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FPS develops, manages and distributes custom business content on behalf of banks and other financial services marketers. Specializations include conference presentations, e-newsletters, white papers, case studies, and bylined article writing and placement services.

Transcript of FPS Clients and Services

why choose FPS ?

it's all about excellent

"content that helps them solve their business challenges"

CFO webinar, Rules of Engagement

what do your business clients' need from you?

CFO, Rules of Engagement

81% surveyed said they need:newsletterscase studieswhite papers

from Treasury Services to Small Business Banking and all business lines in between.

business banking subject matter

experts for more than 25 years

Research

Content Development

|Design| Distribution

Topic selection

Tracking and Reporting

Keeping up with today's demand for a consistent stream of fresh content is cited by B2B marketers as their number one challenge.

NewslettersCase StudiesConference PresentationsWhite Papers and Special Reports

our content and delivery system includes

FPS Client Average:

Open-Rates: 75%Click-Throughs 20%

Banking and Finance Sector Average:

Open-Rates: 23%Click-Throughs 4%

GROUP 2received no

content marketing communications

determining the ROI on bank content marketing programs

GROUP 1received quarterly newsletter, white

papers, video

Net ROI of more than 7,000 percent

info@fpsc.com 847.501.4120 ext. 2

Find out what the bank marketing specialists at FPS can do for you!

see what our clients have to say

“More than 80% of (relationship managers) rate the newsletter as providing significant

added value to their sales efforts."

“Our monthly client newsletters are a great way to

keep in touch with clients. It is a great tool in our client retention efforts."

“ FPS editors do an excellent job of staying abreast of industry trends and knowing what is on the minds of our clients—corporate treasury managers—and consistently

provide content that is well written and timely.”

“The editorial team always suggests newsletter

article topics and strategies that are relevant to our clients and well

received by my internal partners—the bank's product managers.”