FORCES OF CHANGE Can Manufacturers Institute May 2014 @michaelsansolo

Face the Facts

Drivers of Change Economics

Demographics

Technology

One Issue Leads to Another…

Economics

Consumer behavior

Competition

Pressure Points Abound

Recession Job loss Pessimism

Housing Wealth decline Future worries

Frugality Reduced spending

Format/product shifts

Making Ends Meet

76% of Americans living paycheck to paycheck

Leads Back to This

Making purchases fit the budget

A New World of Shoppers

0

10

20

30

40

50

60

70

80

White Hispanic Black Asian Euro

-Age 30 and older

Under 30-

Source: US Census/Brookings Institution

Even This Changes

…As Does This

The Ultimate Experience

When harry met sally

The New Battlefield

Source: Google UX Team Research, The Royal Society, Biological Sciences

Age Old Need, New Method

Primitive man Modern man

Why It Matters • The human touch

• The need to connect • Communicate, Create, Collaborate, Consult

• On every type of purchase • How it changes everything

• Shoppers and associates • And more change is coming

• Going mobile

Four Key Steps

LISTEN

UNDERSTAND

PARTICIPATE

CREATE

Everyone’s Doing It

THE STATUS QUO IS GONE www.michaelsansolo.com www.ccrrc.org @michaelsansolo