Post on 11-May-2015
description
SOCIAL MEDIA THAT WORKS FORAKER SUMMIT
@ZANARAMA #AKSummit
AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action
WE ALL LEARN TOGETHER
DEFINITION Broad definition of social media as networks, technology & tools that allow us to connect with others and share information.
social media’s unique capabilities
WHAT’S POSSIBLE NOW
WHERE WE’VE BEEN
WHERE WE’VE BEEN
WHERE WE’RE GOING
A DIFFERENT BEAST
Flickr: sofa
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
Image: New York Times
BROADCASTER
BROADCASTER
BROADCASTER
BROADCASTER
BROADCASTER
LISTENING
Image: wwworks
LISTENING
LISTENING
LISTENING
Addictomatic
NEW POSSIBILITIES
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WHAT’S POSSIBLE
WANT TO BE MORE HULK?
CHANGE & EVOLVE
BE HUMAN
BE HUMAN
BE HUMAN
STRATEGY BEFORE GADGETRY
EXPERIMENT
ASK QUESTIONS NOW
ASK QUESTIONS NOW
ASK QUESTIONS NOW
idealware.org/reports/nonprofit-social-media-policy-workbook
Social media gives us abilities Change & adapt to use them well
Be heard & create change
CREATING GREAT CONTENT
What should we say on social media?
Your audience & what
they want
Your issues &
goals Awesome content!
MATCH AUDIENCE & MESSAGE
Can you compete with this noise?
YOUR SOCIAL MEDIA GOALS
Be seen as a thought leader in your issue area
Identify & mobilize new people for your cause
Get feedback or ideas on programs
What are your goals?
YOUR SOCIAL MEDIA GOALS
KNOW YOUR AUDIENCE
Flickr:libertinus
What problem can my nonprofit solve for them?
WORKSHEET TIME
Where do their interests and your mission connect?
HERE’S THE DEAL
Your mission
Rest of life
Work
Family
What your supporters think about What you think
about
Your mission Rest of life
SURVEY SAYS….
CONTENT ON-RAMPS GRIST
FOUNDATION FOR EARLY LEARNING
AVOID THE PRESS RELEASE
Your mission statement
AVOID THE PRESS RELEASE
Ending hunger in Western Washington
AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
Food Waste
AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
Food Waste Gardening
AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
Food Waste Gardening
Farm Bill
WORKSHEET TIME
WHICH WORKS BEST?
WHICH WORKS BEST?
bit.ly/pewinternetAK
Flickr:semuthutan
CUT THRU THE NOISE
Audience Issues not press releases Pick right channel
QUESTIONS & COMMENTS
STAY IN TOUCH