Post on 20-Mar-2018
2 years since launch.
Available in 14 countries, plus Duty Free shops
Top scorer cachaça at the Beverage Testing Institute of Chicago
First cachaça to be auctioned at Christie’s
For the second time, the world’s best selling spirit in the period of a month in Heathrow airport
Theme of the BBC documentary “The Birth of a Global Brand”
Multi-distillation process, The evolution of Cachaça…
About Sagatiba…
Drink of the year by Wallpaper Magazine
First Premium Cachaça
SAGATIBA IN WORDS
The name Sagatiba comes from the combination of the Nordic suffix “saga” or “legendary search”,
with the Brazilian native Tupi-Guarani word “tiba”, meaning “infinite”.
Highly appropriated considering Sagatiba’s constant search for quality and passion on good things
in life.
SAGATIBA IN WORDS
The result of a shared vision that an exceptionally pure cachaça could be enjoyed throughout the world
“ “
Sagatiba was born out of the ideal of starting a Cachaça category to compete with the
best spirits in the world.
Sagatiba has invested in technology, quality and brand building.
A mix of technology and modernity with almost 500 years of Cachaça tradition.
OUR BRAND
Essence: Lust for life
Positioning: pure spirit of brasil
Brand personality: daring and innovative
Special characteristics: youth spirit and high quality
Values: open, genuine and spontaneous
OUR BRAND
Pure spirit of Brasil
At Sagatiba we are lovers of life. We dive headlong into every day with passion. We know
that when a new day dawns we will greet it with energy and optimism. Our attitude to life is
uniquely Brasilian.
Sagatiba represents the pure spirit of Brasil, distilled into its purest form. Therefore, to drink
it is to connect with the essence of Brasil.
Our positioning offers that connection to everybody that seeks it, the world over.
Lust for Life
Our essence is lust for life. Our product is the distilled spirit of Brasil in its purest form. So
our brand essence must be a distillation of everything that is unique to Brasil. That’s the
passion, the energy, the diversity and the sheer vitality of our land and our people.
Brand essence is the heart of our brand. Everything we do must come from this and be true
to it. Our essence and our values together bring our brand to life and give it shape and form.
Sagatiba is proud to represent a Brasil that is:
• Modern
• Sophisticated
• Trendy
• Internationally recognized
• Vanguard in the World
• Relaxed attitude to life
OUR BRAND
OUR PORTFOLIO
Sagatiba Pura is a premium multi-distilled Cachaça, which uses the highest possible production standards to guarantee a world class product.
Sagatiba Velha is a selection of the finest Brasilian Cachaças, pot still produced and slowly aged in noble wood barrels.
Sagatiba Preciosa is a beautiful, rare andprecious aged cachaça, discovered in the cellarsof the oldest distillery in São Paulo. Preciosa wasdistilled to perfection in 1982 and has sinceremained quietly resting in French oak barrels.
93pts.
96pts!
92pts.
SAGATIBA PRECIOSA
“ “Preciosa is a beautiful, rare andprecious aged Cachaça
Sagatiba Preciosa is one of the best spirits in the world.
Top scorer cachaça at the BTI –Beverage Testing Institute of
Chicago worldwide famous spirits ranking – 96 points out of a
possible 100 – being the only cachaça considered a Superlative
Spirit.
Preciosa’s official launch happened at the first Cachaça
auction in the history of renowned house Christie’s, in London.
Versatility at its best.
Sagatiba and some of the world’s finest bartenders have developed unique recipes made
with Sagatiba to fit every occasion and taste.
VERSATILITY
Caipirinhas, cocktails, martinis, long drinks, light drinks and hot drinks
“ “
Brasil
USA
French Polynesia
Índia
Europe
SAGATIBAIN THE WORLD
Portugal
Norway
UnitedKingdom
Ireland Germany
Italy
France
Holland
Switzerland
Greece
Índia
Sagatiba is present in 14 countries and at the Duty Free shops
BEST PLACES
Sagatiba can be found in the best top outlets in the world
“ “
SirenaMaresias
MeltRio de Janeiro
ARCAmsterdam
LabLondon
Piscina SolariMilano
Feliz ClubBergen
Restaurant Club Jackie Rotterdam
Paris, FRABologna, ITA
Manchester, ENGEdinburgh, SCO
Fernando de Noronha, BRAForte dei Marmi, ITAOslo, NOR
Lisbon, POR
Genova, ITALeeds, ENG
Frankfurt, GERGeneve, SWI
New York, USABerlin, GER
Salvador, BRAUtrecht, HOL
Great agencies/partners to spread a great brand around the world
“ “
Key advertising agency
Branded content agency –Saatchi’s new global content division
MARKETING
Sagatiba’s word spread through competent PR agencies worldwide
“ “
MARKETING
PR agency for the UK
PR agency in NY for the USA
PR agency for Germany
Global PR agency
MARKETING
Launch campaign in Brasil: “What is
Sagatiba?”
TV, Print, Online and Outdoor media
Sagatiba CampaignsIn Brasil and Europe, since launch
Launch Campaign in Europe:
“Pure spirit of Brasil”
Print and outdoor media,
guerrilla.
MARKETING
Campaign for Brasil, USA and European countries:
Pure spirit of Brasil ���� Print and Outdoor media
Sagatiba CampaignsIn Brasil and Europe, since launch
Campaign for Brasil in 2006/07: Eterna Busca (Seu Jorge)
Radio, Online, Mobile, Print, outdoor and trade media and guerrilla marketing.
Summer ad aired in Brasil.
Spring ad aired in Italy and the UK
Print Media
Special occasions advertisement
MARKETING
Trade ad aired in Brasil and Europe
Carnival and Summer ads aired in Brasil.
MARKETING
World’s best magazines are published with Sagatiba ads
International website containing and
supporting all activities promoted by Sagatiba.
Sagatiba Website
MARKETING
Complete Drinks Guide
Best Places and Happy
Hour Sessions
All about Sagatiba
Content Marketing
MARKETING
Pure spirit of Brasil documentary,
globally broadcasted by important
channels, such as BBC and CNBC.
Sagatiba provides content for
trend-setter communication channels.
Example of article
published in Vogue
magazine, with content
provided by Sagatiba.BBC produced and aired a
documentary about the birth
of a new Global Brand.
VOGUE
BBC + CNBC BBC
EventsLaunch event – Selfridges in London
Sagatiba launching was at Selfridges in
London.
In May 2004, Selfridges created a whole
Rio scenario to evoke the famous Brazilian
destination and called it “ Brasil 40”.
Sagatiba became the best selling spirit in a
period over a month in Selfridges history.
MARKETING
Brazil / Europe / USA
Jack Johnson tour in Brazil
TIM Music Festival Club Med Open Itaparica
Bahia, Brasil
Sagatiba is present in important events that take place in Brazil,
Europe and the USA
MARKETING
Events
Valentino´s Party at the Gramercy Park Hotel, New York.
Pure Spirit of Brasil - Cannes Launch Party
During the Cannes Film Festival, to launch the
Sagatiba film Pure Spirit of Brasil.
MARKETING
May 2006.
At Pierre Cardin’s summer residence –
Palais Bulles.
Guests from the scenes of TV, movies,
music, football and other arts.
Events
Events
MARKETING
Barshow MilanoMay 2006
Barshow London – June 2006
Taste of London – June 2006
AWARDS
BTI – Beverage Testing Institute – ChicagoOne of world’s most important awards for a Spirit
Pura: 93Exceptional
Velha: 92Exceptional
Preciosa: 96Superlative
Pura:Gold Medal
Velha:Double Gold Medal
Sagatiba Wallpaper:Drink of the Year 2004
Wallpaper MagazineOne of world’s foremost design / fashion
magazines
San Francisco World Spirits CompetitionOne of world’s most important awards for a Spirit
PUBLICATIONS
WALLPAPER MAG INSERT
Sagatiba prepared a16-page
insert showcasing Brasil
and it’s huge diversity,
celebrating the Drink-of-the-
year award.
Cachaça brochure
exploring the
evolution of
Cachaça and
curiosities about it.
Authentic Mixes
Guide - more than
50 cocktail recipes.
Sagatiba Brand Book,
containing guidelines
for brand application.
PUBLICATIONS““Anyone who believes in living Anyone who believes in living
with passion, who also has a lust with passion, who also has a lust
for life for life –– shares our spirit shares our spirit ””
end