Post on 07-May-2015
description
Food Marketing 101Food Marketing 101
Commercials vs real Commercials vs real lifelife
KFC Famous BowlKFC Famous Bowl
Wendy’s Taco SaladWendy’s Taco Salad
McDonalds Sausage McDonalds Sausage BurritoBurrito
Taco Bell Nachos Bell Taco Bell Nachos Bell GrandeGrande
Wendy’s Chicken ClubWendy’s Chicken Club
Arby’s Beef n’ CheddarArby’s Beef n’ Cheddar
Insert Insert videovideoherehere
Small group Small group discussionsdiscussions
In fact…In fact…
Why is food marketing so Why is food marketing so huge?huge?
Food Marketing…Food Marketing…
Food Marketing…Food Marketing…
Food Marketing…Food Marketing…
They spend how They spend how much?!much?!
CerealCereal
SodaSoda
Candy and GumCandy and Gum
Snacks and Snacks and ConfectionsConfections
In contrast…In contrast…
They want your moneyThey want your money
Marketing to Little Marketing to Little KidsKids
Exploiting ChildrenExploiting Children
But isn’t everyone more But isn’t everyone more health conscious?health conscious?
Should food marketing be Should food marketing be regulated?regulated?
Should food marketing be Should food marketing be regulated?regulated?
Should food marketing be Should food marketing be regulated?regulated?
““Corporate Social Corporate Social Responsibility…”Responsibility…”
From Mickey Burgers to From Mickey Burgers to Tinkerbell Sweet CornTinkerbell Sweet Corn
Will it work?Will it work?
NOW IT’S YOUR TURN TO NOW IT’S YOUR TURN TO BE AN ADVERTISER BE AN ADVERTISER
Get in groups of 3-5Get in groups of 3-5
Choose a demographic (a population—i.e.: Choose a demographic (a population—i.e.: kids under 8, girls 14-18)kids under 8, girls 14-18)
Decide on a healthy foodDecide on a healthy food
Come up with a creative ad to sell your Come up with a creative ad to sell your productproduct
Get ready to present to the groupGet ready to present to the group