E-Learning Marketing System

Focus Group

What would you say is the biggest problem you face today

as a small business owner?

Answer This Question

• How to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go

• How they can build their business systematically so it generates $1 million in total revenue

• They MUST build their business to its maximum revenue potential

What Business Owners Want

If you had to generate a minimum of 10 brand new leads by

tomorrow morning, how would you go about doing it?

Mandatory Leads

The key to building a successful business is implementing a successful strategy for your business that drives in a boatload of highly qualified leads so you or your sales staff can convert those leads into paying customers

Strategy Is The Key

We actually provide our members with the strategies they need in the top five major profit centers where businesses can make the most money

The E-Learning System

• How to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go

• They MUST build their business to its maximum revenue potential

• How they can build their business systematically so it generates $1 million in total revenue

What Business Owners Want

• How to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go‒ we can help any business increase their cash flow

substantially within just their first 60 to 90 days

What Business Owners Want

• They MUST build their business to its maximum revenue potential‒ small businesses today have no chance whatsoever of

reaching $1 million in total revenue

• Business owners make money one of two ways… trading time for money… or selling a product or a service

What Business Owners Want

• Total annual revenue = $75,000

• $75,000 / 2080 hours = $36 per hour

• $1,000,000 / $36 = 27,778 hours- unfortunately, one year contains just 8736 hours total

• $200 per hour x 2080 hours = $416,000

• You would have to average more than $480 per hour in order to reach $1 million in revenue

Trading Time For Money

• 100,000 x $10 = $1 million

• 10,000 x $100 = $1 million- requires mass marketing- expense would be enormous- couldn’t handle the workload and the logistics by yourself

• 1,000 x $1,000 = $1 million

• 100 x $10,000 = $1 million

• 10 x $100,000 = $1 million

Selling A Product Or Service

The E-Learning System

• Business owners want 3 things…

- To generate immediate cash flow to remove the financial burden most of them are facing

- To generate the maximum amount of revenue their business can produce

- To build their business to $1 million or more in revenue

• E-Learning helps them achieve all 3

The E-Learning System Survey

The E-Learning Roadmap

The Quick Start Program

The Quick Start Program

“I help frustrated homeowners who are struggling to sell their homes in these financially troubling times to sell their home in 29 days or less and for top dollar… guaranteed”

Realtor Elevator Pitch

“I help small business owners making less than $1 million dollars in gross revenue find $10,000 dollars in hidden profit within 45 minutes… and without spending a dime on marketing or advertising

Coaches Elevator Pitch

The Quick Start Program

5 Step Profit Formula

Build A Million Dollar Business

The E-Learning Roadmap

E-Learning Weekly Series

• First, you MUST create a market-dominating position

• Next, identify and understand who your ideal client is

• Then, know and understand your ideal client’s decision making process

• Now create a compelling marketing message

• Then convey that powerful message using marketing and advertising

E-Learning Weekly Series

• Now design your website so it powerfully conveys that same message

• Then create persuasion marketing using a specific marketing formula that’s proven and tested

• Next, map out a sales process… your roadmap to wealth

E-Learning Weekly Series

E-Learning Weekly Series

E-Learning Weekly Series

The Quick Start Program

The Quick Start Program

5 Step Profit Formula

Baseline

• Leads 1,000• Conversion Rate 25%• Customers 250• # of Transactions 10• Average Dollar Sale $100• Total Revenue $250,000• Margin 25%• Profit $62,500

5 Step Profit Formula

Baseline

• Leads 1,000• Conversion Rate 25%• Customers 250• # of Transactions 10• Average Dollar Sale $100• Total Revenue $250,000• Margin 25%• Profit $62,500

5 Step Profit Formula

10% Increase

1,100

27.5%

302

11

$110

$366,025

27.5%

$100,656.87

5 Step Profit Formula

5 Step Profit Formula

5 Step Profit Formula

5 Step Profit Formula

5 Step Profit Formula

5 Step Profit Formula

5 Step Profit Formula

5 Step Profit Formula

Sedation Dental Ads

Cosmetic Postcard Campaign

No Insurance Postcard Campaign

Restart Postcard Campaign

Reminder Postcard Campaign

Referral Postcard Campaign

Complete Marketing Library

Complete Marketing Library

No Insurance Postcard Campaign

Complete Marketing Library

Complete Marketing Library

The E-Learning System

5 Step Profit Formula

5 Step Profit Formula

Dog Walker Case Study

Chiropractor Case Study

• Making $250,000 per year… wanted to double his business

• Currently working 40 hours per week

• You MUST stop trading your time for dollars and learn how to create a process that you can leverage for life

• By creating a process, you can then license that process to others in your field WITHOUT spending any additional time, effort, energy or expense

• Built his practice to $500,000

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Ran ad for 4 days only

Generated 137 leads

Converted 37 patients

Produced $92,500 revenue

Total budget = $1,300

7,100% R.O.I.

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Chiropractor Case Study

Done-For-You Marketing

Done-For-You Marketing

The 5 Step Profit Formula

The 5 Step Profit Formula

The 5 Step Profit Formula

• Chiropractor up-sell and cross-sell strategies…- annual treatment programs- laser treatments to carpal tunnel sufferers- nutritional programs to fibromyalgia sufferers- health supplements to all patients

• Increased his revenue an additional $50,000

The 5 Step Profit Formula

The 5 Step Profit Formula

• A restaurant offers a 25% discount on your favorite $40 meal

• The restaurant next door has your same favorite meal at the exact same price but they include a bottle of wine and your dessert for free

• Which restaurant would you do business with?

Discounting

• The restaurant offering you the 25% off your $40 meal is a savings to you of $10

• At the second restaurant, the bottle of wine is listed on the menu for $25 and the dessert is $6

• You perceive that you’re saving $31 instead of $10

• That $25 bottle of wine only costs them $8 wholesale and the $6 dessert... maybe $1 wholesale

Discounting

• The restaurant offering a discount physically loses $10 cash

• The second restaurant only spent $9 and yet still created the perception that their customer was receiving much more value for their money

• Both the restaurant and the customer come away winners

• And once restaurant #2 promotes this offering in their marketing, they will create a market-dominating position

Discounting

• The key is to create added value in everything you do

• Prospects and customers DON’T buy based on price... they buy based on the value they receive for the price they pay

• Creating added value is a marketing or customer relations strategy that allows any small business owner to dramatically increase their prices without compromising their conversions

Discounting

• Bundled specific services into his treatment programs and easily charged double compared to his original pricing

• Most chiropractors charge $50 for a back adjustment

• Our chiropractor charges $110 because his package includes:- the adjustment- a customized exercise program- nutritional counseling designed to relieve current / future back pain- abdominal stretching with an accompanying 15 minute back

massage under the supervision of a certified massage therapist

Chiropractor Case Study

The 5 Step Profit Formula

The 5 Step Profit Formula

Weekly Group Coaching

• We offer weekly Group Coaching

• Select one specific strategy

• Walk through it step-by-step

• Includes the best way to apply that strategy to their business

• The results they can expect

• Most coaches typically charge $500 to $750 per month to deliver this service

• We plan to offer it at $495

Group Coaching

E-Learning Strategies

Baseline

• Leads 1,000• Conversion Rate 25%• Customers 250• # of Transactions 10• Avg Dollar Sale $100• Total Revenue

$250,000• Margin 25%• Profit $62,500

5 Step Profit Formula

10% Increase

1,100

27.5%

302

11

$110

$366,025

27.5%

$100,656.87

50% Increase

1,500

37.5%

562

15

$150

$1,265,625

37.5%

$474,609.37

The E-Learning Dashboard

The E-Learning System

The E-Learning System

The E-Learning System

The E-Learning System

The E-Learning System

The E-Learning System

The E-Learning System

The E-Learning System

• We’ve invested more than $1 million dollars creating, developing and producing this program… and all of it’s designed to make business owners successful

• We specifically designed it to give all small business owners total and complete VIP access to every tool, resource, template, strategy, tactic and training video we’ve used over the years to help business owners worldwide to…- generate immediate cash flow to eliminate current financial burdens- build their business so it reaches its maximum revenue potential- reach that elusive $1 million dollar revenue goal

that only 4% of all businesses ever attain

The E-Learning System

• Must be “affordable” to all small business owners

• Our costs…- monthly licensing fee + IT team = $97 per member per month

• Retail price : $197 per month

• Weekly Group Coaching @ $495 per month (optional)

• For less than $700 per month, this system offers all the tools, resources, templates, examples, strategies, tactics and Group Coaching support small business owners will ever need

Pricing Model

E-Learning Marketing System

Designed to get YOU results!