Post on 18-Jan-2016
FMFADA Interpretive Master PlanInterpretive Solutions, Inc.
West Chester, PA
FMFADA’s Core Principles
Principle #1: Respect the site’s historic assets
Principle #2: Open the site to the public
Principle #3: Achieve economic sustainability
Principle #4: Create an open space park
Principle #5: Allow new development only under strict limits.
Goals of the Interpretive Master Plan (IMP)
Goal #1: Make Fort Monroe/Old Point Comfort
the “Crown Jewel” of Virginia tourism
Goal #2: Serve a wide variety
of audiences
Goal #3: Get interpretation &
education “up and running” at Fort Monroe/Old Point
Comfort as quickly as possible
What is interpretation?
Interpretation is the art of sharing with others meaning and relevance in the
world around us.
Interpretation. . . helps people to connect intellectually,
emotionally, or spiritually with ideas, beliefs,and values.
Interpretation. . . is based on facts, but reveals what an object, place, feature or event means and why it matters
—why it is relevant.
Fact, meaning and relevanceWhat’s the difference?
Fact: This Remington Standard typewriter, Model 8, was manufactured by Wycoff, Seamans & Benedict.
First introduced in October 1897,it features a 9.25” platen length, and 42 keys.
What it means: The invention of typewriters like this Remington Standard Model 8 helped propel the women’s equal rights movement by creating suitable, respectable
positions for women in the workplace.
Why it matters: The typewriter demonstrates the profound impact that changing technology
can have on society.
What is a Master Interpretive Plan?
An effective interpretive plan isa collaboratively created, dynamic document
that guides management decisions regarding the delivery of interpretive services.
What are the steps?
Each step involves answeringa single question.
STEP
STEP COMPONENT
Why?
STEP COMPONENT
Why? Significance
STEP COMPONENT
Why should people come to Fort Monroe?What is so special about this place?
What makes Fort Monroe worth preserving?
Why can we tell this story here, and no place else?
Why?
What?
Significance
STEP COMPONENT
Why?
What?
Significance
Themes and Stories
STEP COMPONENT
What will we tell people when they come?
The themes & stories convey to visitors the significance of
Fort Monroe
Why?
What?
For whom?
Significance
Themes and Stories
STEP COMPONENT
Why?
What?
For whom?
Significance
Themes and Stories
Audience
STEP COMPONENT
There are many different audiences for interpretation.
But each visitor is seeking something of value – a physical,
intellectual, inspirational or emotional experience.
A “visitor” is anyone who experiences Fort Monroe’s themes and stories – even via the Internet.
The Interpretive Master Plan creates opportunities for the widest possible range of visitors to explore personal
connections with Fort Monroe -- while ensuring that its historical resources
remain unimpaired for the enjoyment of future generations.
Why?
What?
For whom?
Significance
Themes and Stories
Audience
STEP COMPONENT
We have now created theFoundation for Planning
Why?
What?
For whom?
How?
Significance
Themes and Stories
Audience
STEP COMPONENT
Foundation for Planning
Why?
What?
For whom?
How?
Significance
Themes and Stories
Audience
Interpretive strategy
STEP COMPONENT
Foundation for Planning
Now we know why, what, and for whom.
The next step determines how.
Where is each story best told? In what sequence? What should visitors do first,
next, last before they leave?
Why?
What?
For whom?
How?
With what?
Significance
Themes and Stories
Audience
Interpretive strategy
STEP COMPONENT
Foundation for Planning
Why?
What?
For whom?
How?
With what?
Significance
Themes and Stories
Audience
Interpretive strategy
Tools and Media
STEP COMPONENT
Foundation for Planning
During this step, planners decide on the best tools for telling the stories.
They also choose the tools to be used to evaluate the quality of interpretive
services – an important ongoing function of interpretation.
Why?
What?
For whom?
How?
With what?
When?
Significance
Themes and Stories
Audience
Interpretive strategy
Tools and Media
STEP COMPONENT
Foundation for Planning
Why?
What?
For whom?
How?
With what?
When?
Significance
Themes and Stories
Audience
Interpretive strategy
Tools and Media
Priorities & Practicalities
STEP COMPONENT
Foundation for Plannning
“When?” is short-hand for “reality check.” What is most feasible? What will it cost?
How will each service be staffed? What should we do right away?
What can wait until later while we look for additional resources?
When we know how, with what, and when,we have created
The Implementation Plan
Why?
What?
For whom?
How?
With what?
When?
Significance
Themes and Stories
Audience
Interpretive strategy
Tools and Media
Priorities & Practicalities
The Master Interpretive Plan
Foundation for Planning
Implementation Plan
The final product of the
Interpretive Master Plan __________________
Recommendations to FMFADA re:
Why, What, For whom,
How, With what, and When
Who’s involved?
Core Planning Team: Interpretive Solutions consultant team, plus FMFADA marketing and tourism
advisors
IMP Steering Committee: one dozen subject matter experts
to advise consulting team
Stakeholders: a large group of people sharing their views, reviewing & commenting on all draft plans
Reviewers: outside experts to review & comment
on all draft plans
Members of the public:review & comment via FMFADA web-based
surveys throughout the planning process