Post on 14-Jul-2015
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
Going Green
1
A Marketing Proposal by Perry Earle
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
2
Florida Eco Products our aim is to makeavailable a wide range of Energy and or Watersaving Solutions for the Residential andBusiness customer
The Green About Us
Company & Industry
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
3
Target Customer Pain Point
People and businesses who wish
to have a green lifestyle and reduce
their carbon footprint
People and businesses who wish to save money ondisposables
Lack of knowledge about solutions to Greensolutions
Lack of trust of for companies selling green solutions
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
4
Florida Eco Products help People and Businessesreduce their carbon footprint but will also save themmoney.
Target Market
Who are Green Consumers?:
People and businesses committed to a green lifestyle
Young adults, influenced by their young children
Critical of their own environmental practices and impact
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
5
Target Market(continues)
Looking for companies that incorporate green practices
Women are a key target market.
The best green customers are those with disposable income.
What environmental protection to be easy
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
6
Target Market(continues)
Customers born after 1950 are the are more green
Lack knowledge about environmental issues, but eager to learn
Generally overstate their green behavior
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
7
Strategic Solution
Educate the consumer
Communication with the consumer
Provide complete individual solutions
Show actual savings for solutions
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
8
SMART Objectives
Educate the consumer
Develop a feedback system
Receive feedback from current consumers
Develop a referral system
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
9
Implementation
Educate the consumer
Develop a feedback system
Define current market
Locate new market areas
Increase products
Referrals
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
10
Marketing Communication
& Promotions
Trade shows
Home shows
Web education
Value calculators
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
11
QuestionsI. Who are your customers?
II. How much savings is there with green products?
III. What would like to happen with this marketing?
IV. What kind of marketing have you done in the past?
V. What have you done to educate the Customer?
Our Address:
Our Telephone Number:
Our Email Address:
www.facebook.com/Florida ECO Products
www.twitter.com/Florida ECO Products
301 West Platt Street #253
Tampa, Florida 33606
(813) 508-7556
support@floridaecoproducts.com
Call to Action
www.linkedin.com/Florida Eco Products
of 10Florida ECO ProductsBeing Green is Mean
Contact usFlorida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556 support@floridaecoproducts.com
12
Closing Statement
Thank You!