FloCap

Group 5

Mission StatementFloCap focuses on manufacturing state-of-the-art luggage that emphasizes organization and mobility for the artistic professional. FloCap strives to provide the customer with products that are both aesthetically appealing and efficient.

ProductHeight: 14 inchesWidth: 6 inchesDepth: 6 inches

Product

Circumference: 28.27 inches

•Insufficient Space•Disorganization•Need for Variety in Function•Lack of Ease of Portability•No Identifiable Luggage for the Profession•No Sleek, Fashionable, and Affordable Options

Problem

Solution•Artist has ability to keep complete inventory of supplies•No clutter in compact space•Products can be moved to various workplaces with ease•Entire line is made of sturdy, high quality material

Value Proposition• Provides ease of access and use of art

utensils through a rotational design• Allows the customer to work in any location without having to unpack and reorganize supplies•The design of the product optimizes the insufficient, previous models of other companies•Variety of compartments fits the needs of various consumers

Business Model

Manufacturing•Fifteen hundred pounds of ABS plastic costs $3375•Target weight of 5 pounds for each container•Thus the plastic for each container would cost $11.25.•Three hundred containers for each order of plastic•Springs and ball bearings will be necessary for the inner mechanisms of the container.•Buckles and nylon are needed to make the straps.•Springs and Bearings for one container cost approximately $5•Strap costs $6 per container•Each container thus costs about $22.25 to make.

Competitive Analysis•Current markets have mobile storage bins, but are not portable. They are low quality, clunky, and not sleek. We will be the first to introduce this product to the market. Soon after our launch, there will be other competitors making similar products to ours. As we improve our product, so will competitors.•Competitors to be the first jump on our art kit craze will be companies with a fair market share in the general case market. Also, reputable art companies looking to expand their product line would like to release their own version of our case with their product included in the case.

Competitive MatrixPrice Portabl

eRotational

Evenly Proportioned

FloCap $35.00

Alvin Heritage Traveler Backpack

$30.00

ArtBin 3-tray Art Box $23.00

Creative Options Grab’N’Go Rack System

$30.00 -$50.00

Darice or ArtBin’s Arts & Crafts Organizers

$5.00 - $42.00(size varies)

Art Totes and Rolling Totes from ArtBin or Crop in Style

$50.00 -$150.00

Price Multiple Compartments

Detachable Compartments

Customizable

FloCap $35.00

Alvin Heritage Traveler Backpack

$30.00

ArtBin 3-tray Art Box $23.00

Creative Options Grab’N’Go Rack System

$30.00 -$50.00

Darice or ArtBin’s Arts & Crafts Organizers

$5.00 - $42.00(size varies)

Art Totes and Rolling Totes from ArtBin or Crop in Style

$50.00 -$150.00

Competitive Matrix

Year 1 Year 2 Year 3 Year 4 Year 50

100000

200000

300000

400000

500000

600000

RevenueCostProfit

Cost = 22.25x+5000Revenue= 35xProfit = Revenue - Cost

Revenue Projections

Units Made: 10,000 10,000 15,000 15,000 15,000 Units Sold: 2,000 8,000 10,000 15,000 10,000