Flash Talk #1:

Social Media in Healthcare Convention Marketing

Presented by:

Joe Federbush, EVOLIO Marketing

@jfedevolio evolio.mee

#HCEAInnovate

Goal

Leverage social media to help promote brand experiences before, during, and after conventions & events.

Following are 10 quick-hits of best practices in social media.

#HCEAInnovate

#1: Corporate policy

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• Corporate code of conduct that provides guidelines

for employees who post content on the Internet

either as part of their job or as a private person.

• Does your company have a social media policy?

• If not, get one! If so, review it and share it.

Samples (or Google: Healthcare Social Media Sample Policies):

https://www.tslmarketing.com/medtech/smart-healthcare-social-media-policies

https://blog.hubspot.com/blog/tabid/6307/bid/29441/5-Noteworthy-Examples-of-Corporate-Social-Media-Policies.aspx

#1: Corporate Policy

#HCEAInnovate

• Corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.

• Does your company have a social media (or social networking) policy?

• If not, get one! If so, review it and share it.

Samples (or Google: Healthcare Social Media Sample Policies):

https://www.tslmarketing.com/medtech/smart-healthcare-social-media-policies

https://blog.hubspot.com/blog/tabid/6307/bid/29441/5-Noteworthy-Examples-of-Corporate-Social-Media-Policies.aspx

1. Your handle (@): catchy and relevant

2. Your picture: it’s your logo

3. Your bio: essential info in a few words

4. Keep your bio up to date

5. Added extras: email, website, blogs,

other social platforms

#2: Perfect your profile

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1. Who you follow is an extension of you

2. Don’t frivolously follow everyone

3. Find and follow influencers

Influencers can build relationships with the people who can

build relationships for you. Whether an influencer's

audience is small or large, an influencer can reach others via

their blogs and social networks that your brand may not be

able to.

#3: Start following

#4: Use “Influencer marketing”

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• Social-media marketing and content marketing together: influencers are expected to spread the word through their personal social channels

• Who are you trying to influence?

• Extend your reach through influencer channels

• Boost credibility with influencer messaging on your own channels

Resources (or Google: Healthcare Social Media Influencers):

https://mhadegree.org/top-50-healthcare-influencers-to-follow-on-twitter/

https://healthjoy.com/top-100-influencers-in-healthcare/ CSION.com – pay to get influencers

#5: Use pictures

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• Put yourself in the picture

• Allow others to transport themselves into your

moment

• Allows others to share your emotions, no matter

how far away

Inspiring feeds on Instagram:

@marcogrob @wwp (Wounded Warriors Project)

@danrubin @childrenscancer

#6: To hashtag or not to hashtag

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• Make sure account is NOT set to private

• Hashtagging is about reach the right audience, not the biggest audience

• 1 to 3 well chosen hashtags is enough

• Always be looking for “the next hashtag”

#7: Fast-track Your followers

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12.6%

more

engagement

when your post

includes at

least one

hashtag

36%

more

engagement

with photos

compared to

videos

38%

more likes when

your picture

includes a person

or face

56%more engagement

when you include

another user’s

handle in your post

79%more

engagement

when you geotag

your post

Source: Read This If You Want To Be Instagram Famous, Henry Carroll, ©2017

#8: Be a suggested user/follower

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• Bring a unique perspective by sharing inspiring,

original content photos and videos

• Actively engage in and cultivate the community

• Post consistently, but not constantly

• Don’t look desperate

#9: Social Dos

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• Use conventions’ and associations’

social platforms

• Talk to your followers, reply to

comments

• Credit other followers & brands

• Talk to people as you would to

their face, because remember, you

can delete content but it doesn’t

necessarily go away

#10: Social Don’ts

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• Don’t post too often with

nothing to say.

• Max. 2 to 3 posts per day,

spread out

• Don’t post images without

captions. It’s far less engaging

• Don’t start “Twitter wars” –

Don’t badmouth or discredit

anyone publicly

Thank you!from

#HCEAInnovate

Joe Federbush

Joe.Federbush@evoliomarketing.com

www.evoliomarketing.com

@jfedevolio

evolio.me