Post on 31-Jan-2018
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidentialrfederow-expo-serbia_2007 1
Fixed Mobile ConvergenceBusiness approach
Rafal FederowiczVSM SP CEE
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Fixed Mobile ConvergenceRequires Multiple Layers of Convergence
Application Convergence
Service Convergence
Network Convergence
MOBILE
FR/ATM
PSTN
BROADBANDSERVICES
OPTICAL
HIGH-SPEEDINTERNET
Applications Increased Revenue
Service ContinuityAcross Access
OPEX/CAPEX Efficiencies
IP Next Generation
Network
IP Next Generation
Network IP/MPLS Core
ATOM WLAN AP
Media GatewaysBRAS
IP RAN
CMX Service Exchange
Mobile IPITP
Consumer VoIPEnterprise Seamless MobilityMobile Data Access
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Convergence now: A Telecom “Perfect Storm”
HandsetsSignificant Mobile
Penetration with Low-Cost Dual Mode Handsets
Available
123 Million Broadband Lines Worldwide and Growing
WLAN Momentum Continues in
Enterprise, Homes and SP
Mobile Fixed Substitution:>30% of Mobile Use Is Now Within the Home and Office; Anecdotal Evidence of a GSM Operator in EMEA Having
50% of Minutes of Use in the Home Environment
Fixed-Mobile Convergence
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Drivers for FMC
Challenges FMC Opportunities
Wireline Operator
Access line and revenue erosion PSTN voiceGrow broadband in a profitable wayHigh OPEX due to parallel networksCustomers demand mobility and service conveniencePressure on enterprise business
Win back voice minutes from mobile operatorOffer new level of convenience to customers Grow ARPUDrive broadband adoptionReduce OPEX
Challenges FMC Opportunities
Mobile Operator
Subscriber growth slowing downLittle traction in enterprise marketPressure on termination ratesData service adoption slowChurnIn building coverage
Strengthen enterprise businessReduce churn through sticky serviceAttract new customer through service innovationImprove in building coverage
Applies to US
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
FMC Go-to-Market ScenariosGroup Approach
Control of Fixed and Mobile Network
Converged core infrastructure
Single bill
Full control of routing and tariffing
Regulatory challenges
PartnershipMobile + Broadband Operator
Partnership between mobile only and broadband only
Mobile operator owns customer
Meet customer demands
Non-CooperativeOne Network Only
Wireline VoIP service available through mobile handset (non-cooperative)
Mobile operator offering broadband VoIP
MVNO + Fixed
Owning fixed network
Reselling mobile operator network capacity
Single contract, single bill
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
FMC Go-to-Market ScenariosGroup Approach
Control of Fixed and Mobile Network
Converged core infrastructure
Single bill
Full control of routing and tariffing
Regulatory challenges
PartnershipMobile + Broadband Operator
Partnership between mobile only and broadband only
Mobile operator owns customer
Meet customer demands
+
+
Non-CooperativeOne Network Only
Wireline VoIP service available through mobile handset (non-cooperative)
Mobile operator offering broadband VoIP
MVNO + Fixed
Owning fixed network
Reselling mobile operator network capacity
Single contract, single bill++
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
MNO MVNE MVNOMVNO business models
Content provider
Content aggregator
Mobile virtual
networkenabler
Networkoperator
Serviceoperator Customers
Content• News• Travel info• Games• Smart phone apps.• Sports
Mobile portal• Mobile operator’s
wap site, e.g.wap.sonera.net
Network• GPRS, PDC,CDMA, UMTS
Supp. infrastr.• Provides networkaccess services to manyservice operators
• Technical infrastructurefor billing etc.
Services• Voice, data and VAS
services• Own technical infrastructure
to certain extent• M-commerce
Terminal• Operator branded phones
• Non-operator branded phones
Sales Channel
BrandingCRM/BillingContent
&Applications
Switching Network Elements
Radio Access Network
MNO AFFINITY PARTNER
MNO
MNO
MNO
MNO
SERVICE PROVIDER
ENHANCED SERVICE PROVIDER
HYBRID
FULL MVNO
MNO MVNO
MNO
Contentprovider
Content aggr. MNO
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
MVNO segmentation
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
FMC – legal issues
Wholesale Line RentalBitstream AccessLocal Loop UnboundlingBroadband Wireless AccessMVNO/MVNENumber Portability
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Disruptive technologiesHigh Speed Packet Access/
Long Term Evolution
Wimax/IEEE802.20
WLAN -802.11(x)/MESH
Digital Video (DVB-H/MBMS)
What is „mobile” in FMC - BWA vs classical MNO
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Architecture Options for Service Convergence Combined with Seamless Mobility
Layer 7 ConvergenceIPT/SIP/IMS
Service convergenceIPT/SIP/IMS
Seamless mobility: fixed<>mobileUMA: voice and data now
Mobile IP: data now, voice future
IPT SIP/IMS: data future, voice future
Layer 3 ConvergenceMIP
Layer 2 ConvergenceUMA
IPT/SIP is the common element in fixed and mobile NGN architectures for both service convergence and seamless mobility
The market implementation of seamless mobility will be fragmented for many years, however, the end goal is an end-to-end SIP NGN
Since mobile SP radio access networks will not support VoIP for many years Cisco will play in all three options
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Options for Service Convergence and Seamless Mobility
Layer 3 ConvergenceMobile IP
Layer 2 ConvergenceUMA
Layer 7 ConvergenceIPT/SIP/IMS
Common Applications That Run over Any IP Network and Service-Based Mobility Like Single Number Reach
Maintains IP Sessions Seamlessly Between Multiple IP Access Networks
Maintains GSM Voice, SMS and GPRS IP Data Between GSM/UMTS
and Multiple IP Access Networks
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Options for Service Convergence and Seamless Mobility
Layer 3 ConvergenceMobile IP
Layer 7 ConvergenceIPT/SIP/IMS
Common Applications That Run over Any IP Network and Service-Based Mobility Like Single Number Reach
Maintains IP Sessions Seamlessly Between Multiple IP Access Networks
Layer 2 ConvergenceUMA
Maintains GSM Voice, SMS and GPRS IP Data Between GSM/UMTS
and Multiple IP Access Networks
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Application ConvergenceDual Mode Overview
Dual-mode
Handset
Private NetworkPrivate Network
Base Transceiver Stations (BTS)
Base Station Controller (BSC)
Unlicensed Wireless Network (e.g., WiFi, Bluetooth, etc.)
IP Access Network
UMA Network Controller (UNC)
Unlicensed Wireless Network (e.g., WiFi, Bluetooth, etc.)
IP Access Network
+ SIP Base Station Controller (BSC)
Core Mobile
Network
Core Mobile
Network
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Overall Roaming Scenario
IP Networks
Hot Spots
Enterprise
Home or Remote Office
Network 11Mbps
100MbpsUp to
380kbit/s
~1Mbps
WLANWLANWLAN Ethernet & WLANEthernet & WLANEthernet & WLANDSL/CableDSL/CableDSL/Cable GPRS/UMTSGPRS/UMTSGPRS/UMTS
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Options for Service Convergence and Seamless Mobility
Layer 7 ConvergenceIPT/SIP/IMS
Common Applications That Run over Any IP Network and Service-Based Mobility Like Single Number Reach
Layer 3 ConvergenceMobile IP
Layer 2 ConvergenceUMA
Maintains IP Sessions Seamlessly Between Multiple IP Access Networks
Maintains GSM Voice, SMS and GPRS IP Data Between GSM/UMTS
and Multiple IP Access Networks
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Enterprise Seamless Mobility
Enterprise-centric
Mobility application resides within Enterprise
High degree of mobility/good feature transparency
Requires dual-mode handsets
Carrier-centric
Mobility application handles service-provider signaling
Application integrated with CCM
Very high degree of mobility/ transparent feature set
Requires dual-mode handsets
CellularNetwork
CiscoCallManager
MobilityApplication
APs
Local Network
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Seamless Internet ConvergenceSwissCom Mobile Unlimited
With automatic selection of the connection the software calls up a list of priorities with all the supported networks (GPRS, UMTS, Public Wireless LAN) and connects you to the best network with the highest priority. The system automatically switches between SwissCom Mobile’s UMTS, GPRS, Public Wireless LAN networks when the quality of the reception changes. This process is called “Seamless handover”.
Unlimited data manager
Seamless roaming and handover GPRS, WLAN and UMTS
Chooses fastest possible connection
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Enterprise Centric Mobility Solution
Operator Infrastructure
Nokia S60 DeviceCCX CompatibleNokia SCCP Client Nokia Mobile VPN*Nokia Intellisync *
Push Email+PIM
Nokia Device Manager*
CiscoWLAN AP
CiscoCallManager
Enterprise Infrastructure
CiscoIP Phone
Cisco CallManagerCM Express (ISR)CCM user licenseCisco Mobility Manager/Mobile ConnectCisco WLANVPN3000/Firewall*
Cisco Mobility Manager
CiscoISR
Nokia SCCPMobile Client
CiscoUnity
* Optional
GSM Account
DTMF/Data Path Signaling
Dual Mode Mobility Solution—Phase I Nokia and Cisco Components
Mobile Network
Fixed Network
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Carrier-Centric Mobility Solution
Personal number (SNR)Find Me/Follow MeVoice VPNEnterprise integration—multi-device—any PBX
PRI
#1422
Enterprise A
Enterprise B
Enterprise C
CiscoBTS
Cisco PGW
App. Server
Enterprise CExt. 1422
Mobile 794-2808
Enterprise AExt. 1422Mobile 654-3003
User Belonging to C Dials 1422
SIPSIP
SIP
SS7
Camel
MSCGw
MSC Cisco AS5400
MTS—FMC Architecture Overview
PRI
#1422
PRI
#1422
TAPPS
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
IMS Gaining Prominence Beyond MobilityConcept Used Across Segments
Mobile
Since 19993GPP ⇒ IMS
3GPP2 ⇒ MMD
Wireline
Since 2004 Since 2005
Cable
ITU ⇒ ITU SG13 NGNETSI ⇒ TISPAN
ATIS ⇒ NGN
CableLabs ⇒ PacketCable 2.0
IETF Protocols
Many Efforts, Dynamically Evolving, but All Focused on SIP
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Common “IMS” Elements and Segment Differences
Mobile Wireline
Cable
• PDP Access specific focus
• GSM Wireless networking in 3GPP, CDMA wireless 3G networking in 3GPP2
• Resource and admission control subsystem
• Network attachment subsystem
• Firewall/NAT traversal and QoS over Cable HSD
• Policy enforcement for multimedia services
• Access and interconnect border control
BGCF MGCF CSCF SEGPDF HSS/SLF SGW
IMS MGW MRFC/MRFP
Common IMS Elements
Vendor IMS Strategies Must Be Flexible to Adapt to Each Segment’s Needs
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
New value chains and business modelsStrategy for the FMC provides
Content providerContent aggregatorService provider/i.e.MVNE/Pipe providerCustomers/communities/WEB 2.0
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Mobile view on FMC – how the business is transforming
ACCESSACCESS
APPLICATIONSAPPLICATIONS
LTE MNVE DVBT/H/C WLAN MESH GUERRILLA WiMax
/+other BWA/802.20
VoIP IMS CONTENTAGGR.
DRMPKI
IPTV/incl. VoD/
WEB2.0TELEPRESENCE
VPN/remote office/
MANAGEDSERVICES
window of existing revenue generators
sliding in time
CSD HSCSD GPRS EDGE UMTS HSDPA HSUPA LTE
ACCESSACCESS AIPN /All IP Network/
circuit switched voice + vas
APPLICATIONSAPPLICATIONS LEG
AC
Y M
OB
ILEFU
TUR
E M
OB
ILE
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Mobile view on FMC – how the business is transforming
ACCESSACCESS
APPLICATIONSAPPLICATIONS
LTE MNVE DVBT/H/C WLAN
VoIP IMS CONTENTAGGR.
DRMPKI
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Summary
Ongoing market pressure and technology transformation triggers convergence of fixed and mobile infrastructure and services
Fixed mobile convergence will happen over IP and be fueled by mobility, broadband and wireless LAN rollout
No single architecture exists to address all aspects of service convergence
Cisco as leader in SIP technology and VoIP is ideal partner for voice convergence
Cisco Intelligent Information Network adressing all mobility andconvergence capability on the network layer
Cisco product portfolio complemented by strong ecosystem of partners
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
Ne zaboravite da se prijavite na Cisco Networkers 2008!
http://www.cisco.com/web/europe/cisco-networkers/2008/index.html
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28