The 5 Pillars of a Social Media StrategyCreating a Comprehensive Social Media Plan

The Five Pillars of Social Media

SEO (Search Engine Optimization)– Keyword development– Custom landing pages

SEM (Search Engine Marketing)– PPC (Pay Per Click)

SEO – Keyword development

SEM– PPC: sponsored stories

SEO efforts moved us

to 4 out of 20 first

positions

Industry research Industry blogs PR

Merchant story telling PR

Industry news Corporate events PR

Events– Custom hashtags

Deals and promotions PR (NY Times) • Almost 1,000 tweets

• Following 4,000 people

• Almost 4,000 followers

Industry and company news PR Recruiting New Timeline feature

Events Promotions Actionable posts engage the community Utilize Facebook Insights

Almost 7,000 likes

Company profile Enhanced people profiles

– Create robust summary– List available properties– Add skill sets– Join groups– Connect to Twitter

Keyword integration

Merchant story telling Customer story telling

Community Engagement is KingCreating a comprehensive social media strategy for both B2B and B2C marketing initiatives goes beyond simply having a brand presence in the many different social media channels available today. One must fully understand how to build an online community, successfully engage with that community in order to sustain it, and then convert that community into paying customers.

The 5 Pillars of Social Media

Q & A