PRESENTATION BYG S MOHAN KUMAR

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WHAT IS FITBIT?

• Fitbit Inc. is an American company headquartered in San Francisco, California.

• Founded and managed by James Park (CEO) and Eric Friedman (CTO).

• The Fitbit is aimed Wireless-enabled wearable technology which are activity trackers at measuring your exercise, diet and sleep.

WHAT DOES THE FITBIT DO?

• Geared towards helping individuals reach fitness goals through developing everyday activity.o Helps the average person, not just the marathoner

• The wristband primarily tracks sleep and steps each day.o Also can be used to track food, water, and exercise

• A user can track progress from any smartphone in an easy to use and appealing app!

• FitBit sends you a weekly e-mail recaping all your progress, and even rewards you with “badges” for what you’ve done!

INTENDED USE

• Use to track sleep, quality sleep, steps, miles, distance, calories taken in, calories burned, water intake, active minutes

• Can be personalized to set certain goals such as:• Steps• Calories Burned• Active Minutes• Water Intake

DIFFERENT FITBITS

WORKING

Track

Sync

Progress

Achieve

TECHNOLOGY BEHIND FITBIT • Accelerometer:

o Turns movement/acceleration of a body into datao Counts steps, Measures how you are sleeping

• Algorithm:o Looks for motion patterns most indicative of people

walking• Fitbit Software and Apps

o Lets you keep track of your activity on your phone or computer

• Bluetooth 4.0 - sync with smartphoneso Wireless syncing on iOS and Android phones

• NFC Technology:o On some Android deviceso Hold Fitbit up to device and it launches your Fitbit

stats

FEATURES

• Pedometer• Measures Sleep activity• Personal Metrics• Wireless Device• Easy to conceal

PEDOMETER• Steps taken• Distance traveled (excludes

cycling)• Estimates calories burned• Displays level of activity

SLEEP ACTIVITY• Quality Measurement• Sleep Movements• Length of Sleep

HOW IT STAYS WORKING

Weekly Analysis

CONCLUSIONLifestyle change is hard, this may be the motivator to begin the slow and steady journey toward improved fitness, sleep and eating habits.