Post on 17-Mar-2018
Copyright 2017 - Q4 Amazon Virtual Summit
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FIRE-SIDE CHAT:
Why Ecommerce Marketers Need To Leverage Relationship Marketing
● Session Recording + Slides Will Be Sent Out
● Join in the Poll Questions!
● Submit Questions to Our Panelists
Today’s Logistics
Overview
Founded in 2007
Google Premier Partner
400+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
D E L I V E R I N G L A S T I N G
R E S U L T S F O R O U R C L I E N T S
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
Creative Services
About CPC Strategy
Solutions
Jeff EpsteinFounder & CEO@ambassador
Today’s Speaker
Today’s Agenda
● The umbrella of Relationship Marketing
● Why marketers need to master this strategy
● Best way to manage & execute relationship
marketing efforts
● Takeaways to build out efficient relationship
marketing campaigns
BONUS:The Definitive
Guide to Building a World-Class
Referral Program
Copyright 2017 - Q4 Amazon Virtual Summit
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STACK TEXT ROW 1STACK TEXT ROW 2Q1: What is Relationship Marketing?
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Q2: What’s the ROI for eCommerce brands?
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eCommerce ROI
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Q3: How are eCommerce marketers leveraging relationship marketing?
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Q4: How do I get started with a referral program?
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Referral Program Process
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Q5: What’s the best way to find influencers?
Copyright 2017 - Q4 Amazon Virtual Summit
Identifying Influencers
Copyright 2017 - Q4 Amazon Virtual Summit
Identifying Influencers: Social & Online Search
In addition to social media, Google “top
blogger” lists by geographic location and blog
type.
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Q6: How can we leverage affiliates and influencers to increase commerce?
Copyright 2017 - Q4 Amazon Virtual Summit
Affiliate + Influencer Marketing
Copyright 2017 - Q4 Amazon Virtual Summit
Case Studies: Affiliate + Influencer Marketing
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Q7: What is the best way to manage & execute relationship marketing efforts?
Partner with a vendor that offers:
● Usability
● Flexibility
● Customizable
Effectively manage with technology
Today’s Recap
● Relationship marketing refers to everything your
brand does to develop strong, lifelong
relationships with your consumers
● 82% of Americans say they seek
recommendations from friends and family when
considering a purchase
● 3X ROI for eCommerce brands
BONUS:The Definitive
Guide to Building a World-Class
Referral Program
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Schedule Your ComplimentaryRetail Search Evaluation
CPC Strategy’s Retail Search Evaluation is a complimentary
60-minute analysis and assessment of a retailer's existing
Google Shopping campaign architecture, targeting settings,
product feed, product pages, and profitability metrics.
What Now?
SCHEDULE MY EVALUATION
Jeff EpsteinFounder & CEO@ambassador
Questions For Today’s Speaker?