Buy FreshBuy Local?

Finding Your Clientsin Niche Markets

• Build your business at a knowledge intersection (tourism and social media)

• Center is Target Market• Ask, “Who else has responsibility for this?”• Ask, “Who needs to know this to help their

clients?”• Ask, ”What is the fundamental goal of what we

do or teach? Who else is using this same skill set?”

TargetMarket

Who else has responsibility for this?

Who needs to know this to help their clients?

Who else is using this same skill set?

What is the fundamental

goal of what we do or teach?