Post on 18-Oct-2014
description
Finding Innovation in the500 lbs Gorilla
~ or ~Overcoming Fear, Building Trust and
Making Believers
Kevin Cheng, Raptr Tom Wailes, Yahoo!, Inc.
is not
Justifying design’s role in a project
Justifying design’s role in a project
How to be creative
Justifying design’s role in a project
How to be creative
THE Innovation ProcessTM
Justifying design’s role in a project
How to be creative
THE Innovation ProcessTM
yHaus
Brickhouse
Yahoo! Berkeley Research
Hack Day
yHaus
Brickhouse
Yahoo! Berkeley Research
Hack Day
innovation
“Creativity is … the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas…[to] convert them into novel, useful and viable commercial products, services, and business practices.
wikipedia.org
is
Making time to innovate
Overcoming Fear
Communicating Ideas and Process
Overcoming Fear
Overcoming Fear
Building Trust
Overcoming Fear
Building Trust
Making it Happen
Overcoming Fear
Building Trust
Making Believers
AN Innovation Process
AN Innovation Process(that you can do)
Overcoming Fear
“a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.”
Fear
Wasted Time
High Cost
Diverted Resources
Failure
Missed Opportunities
The Unknown
photo by cayusa
Start Small
doing small things
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
1 DayCross FunctionFocus on Users
Fun and Memorable
Local Field Day
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
1 DayCross FunctionFocus on Users
Fun and Memorable
Local Field Day
2 Days2 Designers
Stakeholder Review
Design Exploration
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
saying small things
Overcoming FearRecognize the fears
Say small things
Do small things
Let others influence for you
Set expectations
Demonstrate Success
Building Trust“1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
2. confident expectation of something; hope”
Design Thinking
Design Deliverables
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
1 DayCross FunctionFocus on Users
Fun and Memorable
Local Field Day
2 Days2 Designers
Stakeholder Review
Design Exploration
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
Show Me
Design Thinking
Design Deliverables
Design Thinking
Design Deliverables
1 Month
People
IdeaScope
Involve the Team
Keep StakeholdersInformed
Design Thinking
Design Deliverables
Design Thinking
Design Deliverables
Building Trust
Mutual respect & honesty
Track record of delivery
Transparency of process
Clear communication (“show me”)
42
Making Believers“belief is the psychological state in which an individual is convinced of the truth of a proposition.” -wikipedia.org
Idea Reality
“The output of a committee is a function of the quality of its members and how they're led.
As the iPod came together, it garnered more and more attention from Jobs, whose insistence on excellence and high standards are stamped onto the gadget as indelibly as Apple's logo.” - Wired
Béhar ... routinely brings executives to his door, saying,
"We want to be the Apple of our industry."
Béhar ... routinely brings executives to his door, saying,
"We want to be the Apple of our industry."
And Béhar has an impertinent question for them, too:
"Do you have the guts?"
“Development of the game took about five years ... to make sure everything was ready for launch.”
Idea
Outline
Manuscript
Idea
Outline
Manuscript
Idea Focus
Refinement/Feedback
EditorCover DesignBook DesignAttorney ReviewPrintingIndexingDistributionReview CopiesMedia KitPromotion
20%
Overcoming Fear
Making time to innovate
Making time to innovate
Building Trust
Making time to innovate
Communicating Ideas and Process
Making time to innovate
Communicating Ideas and Process
Making Believers
Making time to innovate
Communicating Ideas and Process
Making it Happen
THANK YOU
kevin: kc@kevnull.comtom: twailes@yahoo-inc.com