Post on 07-Feb-2017
RETARGETING& Real Time Bidding
Local Marketing Muscle |(443)599-9053
Finding Hidden
Goldwith
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BEFORE WE GET STARTED
•What types of marketing are you currently doing?
•What has worked well?•What hasn’t worked well?•Do you currently retarget?•Who does your marketing now?•What is your marketing budget?•Are you the sole decision maker?
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WHAT IS RETARGETING?
4A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
WHAT IS RETARGETING?
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WHY RETARGETING?
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WHY RETARGETING?
Your WebsiteIs a
Revolving DoorRight Now!
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THIS ISN’T JUST A GOOD IDEA!
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RECLAIM MARKETING $$
•Reclaim your PPC, Facebook, and RTB clicks•Enhance your SEO
•Bring back local visitors
•Get that 98% back!
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ABOUT 10% THE COSTYou can get this for about 10% of your marketing budget!
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YOU LOOK BIG
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WHAT IS RETARGETING?
12FACT
37% of users report appreciating
retargeting ads to remind them to go back
WHAT IS RETARGETING?
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PEOPLE GET DISTRACTED
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WHERE DOES RETARGETING WORK?
After People Visit
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WHAT HAS TO HAPPEN FIRST?
??
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WHAT IS RTB?
Real Time
Bidding
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WHAT IS RTB?
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WHAT IS RTB?
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WHAT IS RTB?
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WHY RTB?
211. Less Expensive than other forms of paid search
2. You can target based on interests3.You can target based on demographic
4.You can limit to a specific geo location
5.You can target based on sites they visit
6. OR.. You can target a very wide audience for branding cheaper than any other format
THE CHALLENGE
WHY RTB?
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RTB + RETARGETING
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Use a System
That Works!PRE-BUILT AUDIENCES
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RETARGETING
Use products
that create “stickiness
”
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CASE STUDY
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CASE STUDY #1
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CASE STUDY #1
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CASE STUDY
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CASE STUDY #2
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CASE STUDY #2
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GETTING STARTED SPECIAL
Special For YouINCLUDES:•Retargeting•Real Time Bidding•All Banners •Landing Page•Ad spend for first month
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GETTING STARTED BONUS
Special For YouTypical StartingCost = $2,497
Today = $1,997
RETARGETING& Real Time Bidding
Local Marketing Muscle |(443)599-9053
Finding Hidden
Goldwith