Finding Customers - Dave Conklin

Post on 12-Jul-2015

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Transcript of Finding Customers - Dave Conklin

Finding CustomersBy Having Them Find You First.

Can We Get Real For A Minute?

This Talks BIG Idea.

Start digital conversations with potential buyers by

creating something awesome and getting it in front of

them where they already are.

Get their permission to talk to them by giving them even

more in exchange for their contact information.

Always give more. People buy from people they

like and trust.

Let’s Talk Networking

OMG.Opportunity!

who?

what?

where?

when?

why?

how?

Some Social Media Statistics

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Office.

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Living Room.

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Local Cafe.

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Computer.

The Biggest

& Most Effective

Business Growth

Networking Event

EVER CREATED

Is In Your Phone.

AFTER You Know Your Personas

Research What They Love

& Make it.

Making Great Stuff Isn’t About The

Green Backs.

Content For The Linkerati

vs.

Content For Customers

Make Stuff Your Personas LoveHow Do I Know?

HelloFlo

AARP

VW AD?

Blogs are designed to create a community

around this amazing content you’re going to

develop.

Stop crapping on your blogs – creating

simply to create.

(But this talk isn’t about Content)

The Sites Your Customers Love.

https://www.quantcast.com/planner#&sc=1&mr=100000&rs2=-1

The Sites Your Customers Love.

http://www.semrush.com/info/jobapplicationcenter.com+(by+organic_organic)

Opportunities With Those Sites:

Paid Display Ads |

Be A Guest Writer |

PR (Mentions In Contact) – Build Relationships |

Email List Partnership (Affiliate) |

Forum Participation |

Relationship Note:

Don’t Go For “One Off” Mentions – Create

Relationships that will get you talked about over and

over.

Seeding Social

MediaWhen you want to push

something in social media, make

sure you get someone with

authority to seed it first to gain

traction. The more the better.

BuzzSumo | Followerwonk

Reference USA

Affiliate

Get The Lead!

Offer MORE Value in exchange for an email.

Build MORE Value