Finding and writing for your niche audience online

Post on 11-Jun-2015

334 views 1 download

Tags:

description

Hadassah Levy's presentation at MEGAComm 2013 - February 7, 2013

Transcript of Finding and writing for your niche audience online

Hadassah Levyi-pointmediagroup.com

Finding Your Niche Audience

“It has never been easier to be as influential as you can be today. Information is cheap. Information is easier to produce. And if you have a quality message, it’s never been cheaper to get out.”

– Jordan Raynor, Web strategist

• Be helpful before you promote • Make your affiliation clear so no one feels

duped• Stay away from marketing language• Provide customer support when necessary

Open blogging platforms

Starting your own blog

Blog commenting

Guest blogging

• WikiAnswers• Yahoo Answers• Quora• LinkedIn Answers

• Keyword research

• Yoast

• Keywords in social media profiles

• Facebook and Google + posts