Post on 11-Apr-2017
Finding&CreatingBudget-FriendlyImagesResourceful,organizational,fun&legalconsiderations
CathyWhitlockNationalParkinson
Foundation@pocketcathy
AmandaHickenPediatricBrain
TumorFoundation@adhicken
Friday,March24,2017#17NTCimagewins
Housekeeping
• Collaborationnotesat:http://po.st/17NTCimagewins
• Sessionhashtag:#17NTCimagewins
Imagefailsalsoacceptedunderthishashtag.We’llstartwiththisgem:
#17NTCimagewins
WhoAreWe?
CathyWhitlockDirofOnlineCommunicationsNationalParkinsonFoundation
AmandaHickenNatlDirofMarketingCommunicationsPediatricBrainTumorFoundation
#17NTCimagewins
DiversityatYOURNonprofit
Whatdoesdiversityinrepresentationmeanforyournonprofitspecifically?
#17NTCimagewins
Representationvs.Data
Whatdoyoudowhenyourdataisindirectconflictwithdiversityinrepresentation?
#17NTCimagewins
#17NTCStoriesMatterforaDeeperDive
http://po.st/17NTCstoriesmatter #17NTCStoriesMatter on Twitter
#17NTCimagewins
FindingImages
TipsforYourSearch
• RethinkStock• StartBroad• SearchAgain• SaveforLater
#17NTCimagewins
FindingImages
QualitiestoSeek
• Authentic• Tone&MessageMatch• MovesStoryForward• FormatFlexibility
#ProTip:SeekaSecond
(orThird)Opinion
#17NTCimagewins
FindingImages
OtherTools• http://bit.ly/hubspotstock
• http://search.creativecommons.org
• http://deathtothestockphoto.com
• https://unsplash.com
• https://www.iconfinder.com
• https://www.stocksy.com
• https://freerangestock.com/
• http://morguefile.com/
• http://www.freeimages.com/
BONUSTIP:Goodstockmusicishardtofind– butpremiumbeat.comhaslotsofgreatoptionsatfriendlypricepoints!
#17NTCimagewins
Designing&Editing
ElementsofDesign• Color• Font• Shape• Space• Size• Emphasis• Alignment• Harmony
• Don’tfearwhitespace• Evenbadimageshavegoodparts• Consistencyisadesignandtimesaver• Aboveallelse,be(reader)friendly
Readmore:CreativeMarket’shttp://bit.ly/10ElementsOfDesign
Top4Tips
#17NTCimagewins
OtherCanva LinksofNote
• DesignSchool:https://designschool.canva.com
• FontCombinationsGenerator:https://www.canva.com/font-combinations
• ColorPaletteGenerator:https://www.canva.com/color-palette
• PhotoEditor:https://www.canva.com/photo-editor
CreationTools:Canva.com
NonprofitscanapplyforFREECanva forWorkeditionhttps://about.canva.com/canva-for-nonprofits
#17NTCimagewins
#ProTip
TryProforfreewithcodeNTEN10 beforeMarch30
CreationTools:Piktochart.com
#17NTCimagewins
Nonprofitpricing:$40/year
PROS:• Free!• Highlycustomizable• CompatiblewithLOTSoffileformats
CONS:• LimitedCMYKsupport• Learningcurve• Sometimesbuggy
CreationTools:GIMP.org
#17NTCimagewins
Badphotobreak!
ThisisoneofthefirstimagesIevercreatedwithGIMP.
#17NTCimageswins#somefailsarewins
CreationTools:GIMP.org
#17NTCimagewins
#ProTip
ALWAYSaskyourexternaldesignersfortheirdesignfiles.Youcanmanipulatethemdownthelinetoextend/expandyourcampaigns!
CreationTools #17NTCimagewins
Designing&Editing
OtherTools• https://spark.adobe.com
• https://infogr.am
• http://www.awesomescreenshot.com
• https://memegenerator.net
• https://imgflip.com
• http://recitethis.com
• http://quozio.com
• http://recordit.co
• https://gifs.com
• http://giphy.com/create/gifmaker
#17NTCimagewins
CreativeCommons
Attribution:TheBad,TheGood,TheBest
Photo:CreativeCommons
"CreativeCommons10thBirthdayCelebrationSanFrancisco”byTimothyVollmer islicensedunder CCBY
Photo byTimothyVollmer / CCBY
“NoRightsReserved”NoattributionrequiredFreeforcommercialuseCC0
REMEMBER:
#17NTCimagewins
EventPhotos
Doesthismeananything?
Whatsensitivitiesaretheretoconsider?
Howcanwemakespecialaccommodations?
#17NTCimagewins
THECHALLENGE:• Differentdepartments• Differentstoragemethods• Differentaccesslevels
ASSESSANDCENTRALIZE:• Whoareyour“keepersofthekeys”?• Createfolder/subfoldersforeachdepartment• Establishguidelinesforwhatshouldbeuploaded• Identifyinfototrack• Remember:#TeamworkMakesTheDreamWork
OrganizingAcrossDepartments
#17NTCimagewins
MEDIUMBUDGET,MEDIUMTECH:
• AdobePhotoshopElements($100)
• AdobePhotoshopLightroom CC($10/month)
OrganizingFiles #17NTCimagewins