We’re excited to share

A new destination in Portland

A lot of people drink wine, but we

see value in millennials.

So… Let’s take a look at Portland

Small restaurants and bars

Cheaper prices, higher

consumption level

Flocking to Portland

Biggest growing market for alcohol

What do we mean by millenials?

They want:

They want:

A uniquely tailored adventure

They want:

A uniquely tailored adventure

Experience

They want:

A uniquely tailored adventure

Experience

All in the company of good friends

Let’s look at the history of…

Hipster culture

Tired of being treated as millenials

Hipster culture

Tired of being treated as millenials

Hipster culture

Highly educated, well traveled

Tired of being treated as millenials

Hipster culture

Highly educated, well traveled

Anti-anti culture

How do we get millenials to relate

to the wine culture?

We need to change the perception

of wine drinking.

We don’t want to be known as a

wine bar, because we aren’t.

We’re so much more.

Wine cocktails

Wine carts

Live music

Updated interactive art

How will we create a community?

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Stadium seating

Concerts

Local artists

Local influencers

Single seating only at the bar

Word of mouth advertising

DIY “photo booth”

DIY “photo booth”

Who are we up against?

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

A sunset hike in the Gorge

Going to see a show

Going to a bar

Having a picnic

Having friends over around a fire

Netflix marathons

Girls wine night

SOFT OPENING

Start off with a bang

People in the community

Invite influencers

Exclusive

Free gift, free drinks and food

Gift cards and gifts from local people

Acoustic session

Start off with a bang

People in the community

Invite influencers

Exclusive

Free gift, free drinks and food

Gift cards and gifts from local people

Acoustic session

Start off with a bang

People in the community

Invite influencers

Exclusive

Free gift, free drinks and food

Gift cards and gifts from local people

Acoustic session

Start off with a bang

People in the community

Invite influencers

Exclusive

Free gift, free drinks and food

Gift cards and gifts from local people

Acoustic session

Start off with a bang

People in the community

Invite influencers

Exclusive

Free drinks + food

Gift cards and gifts from local people

Acoustic session

Start off with a bang

People in the community

Invite influencers

Exclusive

Free drinks + food

Gift cards + gifts from local people

Acoustic session

Start off with a bang

People in the community

Invite influencers

Exclusive

Free drinks + food

Gift cards + gifts from local people

Acoustic session

OPENING NIGHT

Drink cart

Band

PR + press promoting concert

Sign out front

Pay to get on a local email list

Word of mouth is key

Drink cart

Band

PR + press promoting concert

Sign out front

Pay to get on a local email list

Word of mouth is key

Drink cart

Band

PR + press promoting concert

Sign out front

Pay to get on a local email list

Word of mouth is key

Drink cart

Band

PR + press promoting concert

Sign out front

Pay to get on a local email list

Word of mouth is key

Drink cart

Band

PR + press promoting concert

Sign out front

Pay to get a local email list

Word of mouth is key

Drink cart

Band

PR + press promoting concert

Sign out front

Pay to get a local email list

Word of mouth is key

Social media

Give people a reason to follow us.

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

Share local art cycled weekly

Discounts + promotions

Exclusive events

User generated content

Recipes

Newly introduced wine

Where the drink cart is

How are we going to afford this?

Stairs and interior $15,000

Soft opening $ 3,000

Opening night $10,000

Local artists $ 2,000

Drink cart $ 5,000

Band $ 5,000

= $40,000

Our strategy to measure success?

20% retention rate of opening

night customers.

At least 100 tagged photos.

Breakeven in 6 months.

We’re your “anything exciting.”